A tire dealer approached us with a problem: sales had slowed when there weren’t brand promotions running.
The dealer wanted to use their co-op marketing funds to increase sales during a slow month but wasn’t sure of the best way to do it. We worked with their brand for promotional campaigns, and the dealer reached out after seeing the quality and effectiveness of our work.
They were facing a challenge we had seen many times before. In fact, you may be seeing the same issue.
Modern advances in marketing mean there are more voices than ever fighting for business. Your old marketing channels may be working, but not as well, or they may have stalled altogether.
Digital marketing is so fast paced that you may not even know where to start. You have so many good options. Should you use social media? Should you optimize your website? Should you run ads? And where should you focus? How do you connect everything? What exactly are conversions?
It is a lot of information, and everyone needs a good plan to really succeed. So, Digital Fusion is here with a strategy that worked for our dealer and many other clients — and could work for you as well.
We’re going to show you how we helped a large multi-location tire dealer use a $25 Instant Rebate, during a historically slow sales month no less, to lift sales by 15% YoY.
How You Can Boost Sales with Instant Rebates Through Digital Marketing
You may still be using some reliable traditional marketing to offer your customers rebates, discounts, and other incentives. These well-established programs help you make sales, but you know they could be doing better.
What can you do when your brands aren’t running promotions? How can you increase your sales with a great digital marketing campaign?
We proposed a multichannel marketing approach that would boost sales with instant rebates during one of their hardest times: when no national rebate programs were running.
The Plan
We recommended a $25 instant rebate combined with strategically created and deployed high-quality marketing content to create a new sales funnel.
Here are the basic components, the meat-and-potatoes, of our digital media channel strategy:
- Google Search and Display Ads
- Facebook Advertising
- Facebook Organic Social Content
- A custom campaign landing page with a lead form funnel.
We have a few reasons for this approach. Endless data and our anecdotal proof all show customers want a seamless, multichannel experience. We also know that 70-80% of consumers will research a company online before making a purchase.
You have to be everywhere they are. You have to make your brand top-of-mind when they are ready to purchase. Our multichannel plan for this dealer started with organic Facebook content and paid social ads, but it didn’t stop there.
It goes quite a bit further, and the dealer in our program enjoyed custom landing pages, ads, and everything specific to their business — not syndicated brand advertising.
Did it work for our brave dealer? Oh boy, did it!
Our Results
After the dust settled, we measured a 15% increase in this dealer’s sales over the previous year. The month after, when they were left to their own devices, sales dropped to earlier levels.
It was undeniable that our plan created a spike, especially as the results remained consistent across other campaigns, with other dealers.
And our courageous dealer? They were laughing all the way to the bank.
Maximize Your Rebate Programs and Increase Sales
The biggest difference in a Digital Fusion campaign is our people. A focus on high-quality work consistently helps your brands perform better and see higher ROIs for their marketing budgets—and we’ve got the numbers to back it up.
Utilizing trained and experienced professionals, our organic content, pay-per-click campaigns, and landing pages are created by humans and tested by humans, to remove hurdles between your customers and purchasing your product.
About Channel Fusion
For more than 20 years, Channel Fusion has been delivering strategy, customer experience and return on investment outcomes for brands and their channel partners with a wide variety of solutions and industry expertise.
We continue to invest in the overall ecosystem of our channel marketing offering to ensure our clients can provide their channel partners with an optimal customer experience to drive results. Our core technologies and connected platform are supported by a team of customer-centric “Fusers.”
Let us know if you’d like to learn more about how we deliver desired outcomes for brands and their channel partners.