Channel Fusion

A tire dealer approached us with a problem: sales had slowed when there weren’t brand promotions running. The dealer wanted to use their co-op marketing funds to increase sales during a slow month but wasn’t sure of the best way to do it. We worked with their brand for promotional campaigns, and the dealer reached… Continue reading $25 Changed Their Business: How We Helped One Dealer Increase Sales with Instant Rebates

As channel marketing programs continue to evolve and expand, brands often face the challenge of managing complex programs with multiple vendors and solutions. Many brands begin by managing these programs in-house, only to discover that scaling effectively becomes increasingly difficult as their channel efforts expand. This is where a modular approach to channel marketing technology… Continue reading The Power of Modular Solutions in Channel Marketing: A Game-Changer for Brands

For brands managing channel marketing programs, success relies on consistent alignment of strategy and performance metrics. This involves a systematic process of planning, monitoring and refining.   A critical component is working with a partner who prioritizes the establishment of strategic objectives and key performance indicators (KPIs). These goals must be communicated clearly and reviewed… Continue reading Maximizing Channel Marketing Success: The Power of Strategic Planning and QBRs

You may have heard: Google changed its algorithm, again. If you’ve been in the search engine optimization (or SEO) business long enough you know that it happens all the time, it’s just a part of the system.   But what did Google change this time? And what can you do to optimize your website?  … Continue reading Three SEO Tips You Can Use Today and SEO Basics in 2024

In today’s channel marketing landscape, technology platforms play a pivotal role in enabling the success of brands and their channel partners. However, while these platforms are essential, the role of services cannot be overstated.   A tightly integrated services component within tech solutions is crucial for driving both effectiveness and efficiency in delivering channel marketing… Continue reading The Importance of Services in Tech-Enabled Solutions for Channel Marketers

In today’s rapidly evolving digital landscape, businesses are increasingly turning to do-it-yourself (DIY) digital marketing platforms to manage their marketing efforts in-house.   These platforms offer a cost-effective and flexible solution for companies of all sizes, empowering them to execute digital campaigns, track performance, and optimize strategies without the need for extensive external support.  … Continue reading Four Keys to Successful DIY Digital Marketing Platforms