Driving Brand Impact.
Improving Channel Programs.
Delivering
- SPIFF Outcomes.
- Rebates Outcomes.
- Co-op Outcomes.
- Ad Builder Outcomes.
- Planning Outcomes.
- Digital Outcomes.
- Content Outcomes.
- Leads Outcomes.
- Mobile Outcomes.
- Incentives Outcomes.
- Your Desired Outcomes.
Your Desired Outcomes.
Channel Fusion provides a tailored channel marketing platform supported by best-in-class services for some of the world’s leading brands.
STRATEGICALLY DRIVEN CHANNEL MARKETING PROGRAMS
Delivering Outcomes-based Results
Providing channel marketing programs is one thing. Providing channel marketing programs that are based on delivering desired outcomes is another. At Channel Fusion, we provide a comprehensive ecosystem of channel marketing solutions and support services, but we start by understanding a brand’s desired outcomes first.
Outcomes are part of our DNA. We ask questions, probe responses and challenge the status quo to ensure the channel marketing programs we deliver not only meet, but exceed desired outcomes. That mindset starts at the beginning of a partnership and continues through to channel program implementation and ongoing operations and management.
A COMPREHENSIVE CHANNEL MARKETING PLATFORM
The Channel Fusion Ecosystem
For more than 20 years, we’ve been providing brands and their distribution partners with comprehensive channel marketing solutions and industry expertise. We continue to invest in our Channel Fusion Ecosystem to ensure our clients have access to the best core platform and configurable modules – supported by a team of customer-obsessed Fusers – to provide tailored channel marketing programs that deliver desired outcomes.
Our Expertise
Experience Matters
Our dedicated team of Fusers are obsessed with providing positively outrageous customer support that helps our clients and their channel partners deliver desired outcomes. The results speak for themselves.
$1
b+
We manage more than $1 billion in client trade promotion funds.
100
k+
We serve a network of over 100,000 dealers and distributors.
15
We manage global channel marketing programs with portals localized in 15 languages.
80
%
80 percent of our business comes from client referrals.
Let’s Discuss Your Desired Outcomes
Learn more about how we partner with brands and their channel partners.
Our Latest Updates
Channel Fusion Insights
Published Channel partnerships can be highly profitable for businesses, but they often come with their share of challenges. While these programs drive growth, managing them effectively can be a complex and demanding process. According to studies, the average business generates around 18% of revenue from paid search. However, high-maturity partnership programs help the same business… Continue reading Top 5 Reasons You Need a Brand-Centric Channel Management Program Partner
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Published In channel marketing, Co-op Marketing is a game changer. And knowing how to maximize co-op marketing ROI is a hack to success. Co-op Marketing serves as an alliance between enterprises and their channel partners. It’s a collaborative strategy where manufacturers set funds aside to pay for a portion (or even all) of a channel… Continue reading How to Maximize Co-op Marketing ROI and Drive Success
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Published A tire dealer approached us with a problem: sales had slowed when there weren’t brand promotions running. The dealer wanted to use their co-op marketing funds to increase sales during a slow month but wasn’t sure of the best way to do it. We worked with their brand for promotional campaigns, and the dealer reached… Continue reading $25 Changed Their Business: How We Helped One Dealer Increase Sales with Instant Rebates
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Published As channel marketing programs continue to evolve and expand, brands often face the challenge of managing complex programs with multiple vendors and solutions. Many brands begin by managing these programs in-house, only to discover that scaling effectively becomes increasingly difficult as their channel efforts expand. This is where a modular approach to channel marketing technology… Continue reading The Power of Modular Solutions in Channel Marketing: A Game-Changer for Brands
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Published For brands managing channel marketing programs, success relies on consistent alignment of strategy and performance metrics. This involves a systematic process of planning, monitoring and refining. A critical component is working with a partner who prioritizes the establishment of strategic objectives and key performance indicators (KPIs). These goals must be communicated clearly and reviewed… Continue reading Maximizing Channel Marketing Success: The Power of Strategic Planning and QBRs
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Published You may have heard: Google changed its algorithm, again. If you’ve been in the search engine optimization (or SEO) business long enough you know that it happens all the time, it’s just a part of the system. But what did Google change this time? And what can you do to optimize your website? … Continue reading Three SEO Tips You Can Use Today and SEO Basics in 2024
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