Insights from Channel Fusion is your clearinghouse for a wide spectrum of channel marketing ideas, viewpoints and industry updates. Check out our unique perspective on channel marketing, discover what sets us apart, and learn more about how we empower brands and channel partners to achieve their desired outcomes.
For brands that rely on channel partners to sell and service their products, ensuring a high return on investment (ROI) is paramount. Channel partners play a crucial role in driving sales and extending market reach, but without a strategic focus on ROI, efforts can fall short. Let’s delve into the best practices for maximizing ROI… Continue reading ROI Best Practices for Channel Partners
We’ve got a question: can you put your phone away and not use it for an entire day? That means no driving directions, no checking the time, no “shoot me a quick text.” Nothing. Unless you’re on a wild adventure with no wireless service, chances are you can’t. And if you still insist you… Continue reading Everyone is On Their Phone: 5 Reasons You Need to Improve Your Social Presence
In today’s competitive business landscape, effective channel partner management is crucial for driving growth and maximizing sales potential. This comprehensive guide explores the challenges faced in managing channel partners and provides actionable strategies for success. Channel partners play a vital role in expanding market reach and boosting sales for many businesses. However, managing these… Continue reading Mastering Channel Partner Management: Strategies for Success
In the intricate web of channel marketing, the role of data transcends mere analytics—it becomes the linchpin for informed decision-making and strategic partnerships. For brands navigating the complex landscape of multi-channel distribution, understanding and harnessing key metrics is paramount for optimizing performance and nurturing symbiotic relationships with channel partners. In this exploration, we delve into… Continue reading Unveiling the Power of Data in Channel Marketing: Leveraging Insights for Strategic Partnerships
Increase your business. Impress your friends. Grow … a following. You think you need to increase your following, possibly to post Newsletters, but why? And how? Expanding the number of people following your LinkedIn account gives you a larger audience for all your fabulous content. This in turn generates more interest in your business… Continue reading 0-150: How We Grew Our LinkedIn Following in Only One Month and Unlocked Newsletters
In the ever-changing channel marketing landscape, maximizing engagement and utilization of co-op program funds is crucial for brands seeking to amplify their local market presence. One innovative approach to achieving this is through the introduction of concierge services, such as the Channel Fusion Co-op Concierge offering. This personalized customer service strategy provides channel partners with… Continue reading Concierge Services Enhance Co-op Program Engagement and Utilization
In the dynamic world of channel marketing, understanding and optimizing relationships with channel partners is pivotal for brands aiming to maximize their market reach and efficiency. These relationships, often complex and multifaceted, require continuous nurturing and fine-tuning to ensure mutual success. A powerful approach to achieving this is by measuring channel partner sentiment using advanced… Continue reading The Value of Measuring Channel Partner Sentiment for Brands and Providers
Your clients or customers get the scoop on how you handle business by looking online. Often, those customers believe reviews are honest encounters with your business, and how you handle a negative review can win you a sale or lose you a following—think of it as digital word-of-mouth advertising. And think of negative reviews as… Continue reading The True Cost of Negative Reviews and What to Do About Them
In the ever-evolving landscape of commerce, brands rely on a multitude of strategies and channels to ensure their products reach the hands of consumers. Channel marketing hinges on the collaboration between brands and their channel partners. Navigating the complexities of channel marketing can be daunting, especially when it comes to managing various aspects of the… Continue reading The Power of Comprehensive Channel Marketing Solutions: A Game-Changer for Brands
