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Insights

Insights from Channel Fusion is your clearinghouse for a wide spectrum of channel marketing ideas, viewpoints and industry updates. Check out our unique perspective on channel marketing, discover what sets us apart, and learn more about how we empower brands and channel partners to achieve their desired outcomes.

Reporting and Dashboard Options Critical to Channel Program Success

In the dynamic landscape of modern business, success is no longer solely measured by the efforts exerted, but rather by the outcomes achieved. This shift in perspective holds particularly true for brands navigating the complex realm of channel marketing programs. Key performance indicators (KPIs), return on investment (ROI), and program measurement have become the guiding… Continue reading Reporting and Dashboard Options Critical to Channel Program Success

Crafting Nimble Channel Marketing Strategies: The Power of the Outcomes Blueprint

In the ever-evolving marketing landscape, the days of rigid, etched-in-stone annual strategic plans have become obsolete. Today’s dynamic marketplace demands a strategic planning process that is nimble, adaptable, and capable of swift pivots in response to changing market conditions. For Channel Fusion, the cornerstone of its channel program strategic planning process is the Outcomes Meeting.… Continue reading Crafting Nimble Channel Marketing Strategies: The Power of the Outcomes Blueprint

Evolving Co-op Marketing Programs: The Crucial Role of Technology and Collaboration

In the ever-evolving landscape of marketing, brands that rely on channel partners to sell their products have long utilized co-op marketing programs to drive engagement, ensure compliance, and ultimately boost sales. However, as with any marketing initiative, co-op programs have undergone significant transformations in recent years. In the era of data analytics and the imperative… Continue reading Evolving Co-op Marketing Programs: The Crucial Role of Technology and Collaboration

Messaging Consistency: A Strategic Approach for Brands and Channel Partners

In the ever-evolving landscape of marketing, messaging consistency stands out as a linchpin for building a strong and recognizable brand. This principle becomes even more critical for brands that distribute their products and services through channel partners. The challenge lies in ensuring that a brand’s overarching messaging strategy seamlessly extends to the diverse communications tactics… Continue reading Messaging Consistency: A Strategic Approach for Brands and Channel Partners

Driving Desired Outcomes: Key Trends in Channel Marketing for 2024

As we approach the end of the year, brands with channel marketing programs are already setting their sights on 2024, anticipating the trends that will shape the marketing landscape and drive desired outcomes through the new year. Three pivotal areas are poised to carry over from the current year, each holding the potential to significantly… Continue reading Driving Desired Outcomes: Key Trends in Channel Marketing for 2024

Maximizing Visibility: The Critical Role of Online Directory Management for Brands and Their Channel Partners

In the ever-expanding digital landscape, where consumers turn to the Internet for information on products and services, the online presence of local storefronts has become paramount. For brands and their channel partners, the challenge is not just about having an online presence but ensuring that these storefronts are easily discoverable when potential customers are actively… Continue reading Maximizing Visibility: The Critical Role of Online Directory Management for Brands and Their Channel Partners

Navigating the Social Media Landscape: Enhancing Brand Presence Through Proactive Engagement

Social media has become an integral part of our daily lives, influencing how we connect, share, and engage with the world around us. For business owners, especially those involved in a brand’s channel program, harnessing the power of social media is not just about managing the local storefront; it’s about actively participating in the broader… Continue reading Navigating the Social Media Landscape: Enhancing Brand Presence Through Proactive Engagement

Striking the Balance: Generative AI, Authentic Engagement and the SEO Dilemma

In the digital age, the buzz around generative artificial intelligence (AI) is hard to miss. Yet, while AI offers remarkable efficiency, brands and their channel partners must not lose sight of the importance of authentic engagement with their target audience and potential customers. Striking the right balance between the convenience of generative AI and the… Continue reading Striking the Balance: Generative AI, Authentic Engagement and the SEO Dilemma

Transforming Dealer and Distributor Websites into Conversion Machines

In today’s digital age, dealers and distributors who sell products and services on behalf of brands face a unique set of challenges. One of the most critical aspects of their success is having a website that serves as a powerful digital sales funnel. This is particularly true when they are investing in paid advertising to… Continue reading Transforming Dealer and Distributor Websites into Conversion Machines