Category: Strategy

Four Keys to Successful DIY Digital Marketing Platforms

In today’s rapidly evolving digital landscape, businesses are increasingly turning to do-it-yourself (DIY) digital marketing platforms to manage their marketing efforts in-house.   These platforms offer a cost-effective and flexible solution for companies of all sizes, empowering them to execute digital campaigns, track performance, and optimize strategies without the need for extensive external support.  … Continue reading Four Keys to Successful DIY Digital Marketing Platforms

ROI Best Practices for Channel Partners

For brands that rely on channel partners to sell and service their products, ensuring a high return on investment (ROI) is paramount. Channel partners play a crucial role in driving sales and extending market reach, but without a strategic focus on ROI, efforts can fall short. Let’s delve into the best practices for maximizing ROI… Continue reading ROI Best Practices for Channel Partners

Mastering Channel Partner Management: Strategies for Success

In today’s competitive business landscape, effective channel partner management is crucial for driving growth and maximizing sales potential. This comprehensive guide explores the challenges faced in managing channel partners and provides actionable strategies for success.   Channel partners play a vital role in expanding market reach and boosting sales for many businesses. However, managing these… Continue reading Mastering Channel Partner Management: Strategies for Success

Unveiling the Power of Data in Channel Marketing: Leveraging Insights for Strategic Partnerships

In the intricate web of channel marketing, the role of data transcends mere analytics—it becomes the linchpin for informed decision-making and strategic partnerships. For brands navigating the complex landscape of multi-channel distribution, understanding and harnessing key metrics is paramount for optimizing performance and nurturing symbiotic relationships with channel partners. In this exploration, we delve into… Continue reading Unveiling the Power of Data in Channel Marketing: Leveraging Insights for Strategic Partnerships

0-150: How We Grew Our LinkedIn Following in Only One Month and Unlocked Newsletters

Increase your business. Impress your friends. Grow … a following. You think you need to increase your following, possibly to post Newsletters, but why? And how?     Expanding the number of people following your LinkedIn account gives you a larger audience for all your fabulous content. This in turn generates more interest in your business… Continue reading 0-150: How We Grew Our LinkedIn Following in Only One Month and Unlocked Newsletters

The Value of Measuring Channel Partner Sentiment for Brands and Providers

In the dynamic world of channel marketing, understanding and optimizing relationships with channel partners is pivotal for brands aiming to maximize their market reach and efficiency. These relationships, often complex and multifaceted, require continuous nurturing and fine-tuning to ensure mutual success. A powerful approach to achieving this is by measuring channel partner sentiment using advanced… Continue reading The Value of Measuring Channel Partner Sentiment for Brands and Providers

The True Cost of Negative Reviews and What to Do About Them

Your clients or customers get the scoop on how you handle business by looking online. Often, those customers believe reviews are honest encounters with your business, and how you handle a negative review can win you a sale or lose you a following—think of it as digital word-of-mouth advertising. And think of negative reviews as… Continue reading The True Cost of Negative Reviews and What to Do About Them

Two Secrets to Killer Rebate Programs and the Data to Back it Up

For tire manufacturers and automotive aftermarket parts and services companies, consumer rebates have long been a staple strategy to drive sales and incentivize consumer purchases. Leveraging the power of rebates, these companies aim to attract consumers, increase brand loyalty, and ultimately boost revenue. Amidst the rebate landscape, Channel Fusion stands out as a leading provider,… Continue reading Two Secrets to Killer Rebate Programs and the Data to Back it Up

Crafting Nimble Channel Marketing Strategies: The Power of the Outcomes Blueprint

In the ever-evolving marketing landscape, the days of rigid, etched-in-stone annual strategic plans have become obsolete. Today’s dynamic marketplace demands a strategic planning process that is nimble, adaptable, and capable of swift pivots in response to changing market conditions. For Channel Fusion, the cornerstone of its channel program strategic planning process is the Outcomes Meeting.… Continue reading Crafting Nimble Channel Marketing Strategies: The Power of the Outcomes Blueprint