Driving Brand Impact.
Improving Channel Programs.
Delivering
- SPIFF Outcomes.
- Rebates Outcomes.
- Co-op Outcomes.
- Ad Builder Outcomes.
- Planning Outcomes.
- Digital Outcomes.
- Content Outcomes.
- Leads Outcomes.
- Mobile Outcomes.
- Incentives Outcomes.
- Your Desired Outcomes.
Your Desired Outcomes.
Channel Fusion provides a tailored channel marketing platform supported by best-in-class services for some of the world’s leading brands.
STRATEGICALLY DRIVEN CHANNEL MARKETING PROGRAMS
Delivering Outcomes-based Results
Providing channel marketing programs is one thing. Providing channel marketing programs that are based on delivering desired outcomes is another. At Channel Fusion, we provide a comprehensive ecosystem of channel marketing solutions and support services, but we start by understanding a brand’s desired outcomes first.
Outcomes are part of our DNA. We ask questions, probe responses and challenge the status quo to ensure the channel marketing programs we deliver not only meet, but exceed desired outcomes. That mindset starts at the beginning of a partnership and continues through to channel program implementation and ongoing operations and management.
A COMPREHENSIVE CHANNEL MARKETING PLATFORM
The Channel Fusion Ecosystem
For more than 20 years, we’ve been providing brands and their distribution partners with comprehensive channel marketing solutions and industry expertise. We continue to invest in our Channel Fusion Ecosystem to ensure our clients have access to the best core platform and configurable modules – supported by a team of customer-obsessed Fusers – to provide tailored channel marketing programs that deliver desired outcomes.
Our Expertise
Experience Matters
Our dedicated team of Fusers are obsessed with providing positively outrageous customer support that helps our clients and their channel partners deliver desired outcomes. The results speak for themselves.
$1
b+
We manage more than $1 billion in client trade promotion funds.
100
k+
We serve a network of over 100,000 dealers and distributors.
15
We manage global channel marketing programs with portals localized in 15 languages.
80
%
80 percent of our business comes from client referrals.
Let’s Discuss Your Desired Outcomes
Learn more about how we partner with brands and their channel partners.
Our Latest Updates
Channel Fusion Insights
Published The evolution of Software-as-a-Service (SaaS) has reshaped industries, and now SaaS 3.0 is ready to redefine channel marketing. Research shows that the global Software as a Service (SaaS) market, valued at $121.33 billion in 2020, is anticipated to surge to $702.19 billion by 2030. This growth reflects a robust compound annual growth rate (CAGR) of… Continue reading The Rise of SaaS 3.0 in Channel Marketing and Its Impact on Your Brand
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Published With business and technology dynamics shifting rapidly, delivering a seamless omnichannel experience in channel marketing is no longer a differentiator; it is an expectation. For the success of your channel marketing efforts, tapping into omnichannel strategies is essential. It helps ensure a competitive edge, foster partner satisfaction, and drive engagement. 2024 has been the year… Continue reading What is Omnichannel Experience in Channel Marketing?
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Published As the New Year approaches, businesses everywhere are gearing up to plan for a more successful year ahead. For channel businesses, the year 2025 is set to be a transformative one. While there are many factors contributing to this transformation, we are here to share our thoughts on AI and automation in channel marketing. A… Continue reading 5 Ways AI and Automation in Channel Marketing Will Drive Growth in 2025
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Published Picture this: you’ve built a strong network of channel partners for your brand, all ready to represent and sell your products. But what truly drives them to prioritize your brand over your competitors? What keeps them motivated to work with you and stay loyal to your brand? That’s where channel partner incentives come into play.… Continue reading Understanding the Basics of Channel Partner Incentives
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Published Channel partnerships can be highly profitable for businesses, but they often come with their share of challenges. While these programs drive growth, managing them effectively can be a complex and demanding process. According to studies, the average business generates around 18% of revenue from paid search. However, high-maturity partnership programs help the same business generate… Continue reading Top 5 Reasons You Need a Brand-Centric Channel Management Program Partner
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Published In channel marketing, Co-op Marketing is a game changer. And knowing how to maximize co-op marketing ROI is a hack to success. Co-op Marketing serves as an alliance between enterprises and their channel partners. It’s a collaborative strategy where manufacturers set funds aside to pay for a portion (or even all) of a channel… Continue reading How to Maximize Co-op Marketing ROI and Drive Success
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