Channel Fusion

When it comes to channel marketing, loyalty isn’t built on points alone. It’s sustained through partner experience. Often, those experiences are defined by the quality and usability of the systems that channel partners interact with. One of the most critical touchpoints here is the branded merchandise store for channel partner loyalty programs.     A… Continue reading The Impact of a Well-Designed Branded Merchandise Store for Partner Loyalty Programs

Table of Contents In channel marketing, reaching customers through channel partners is more important than ever. But it’s not always easy. That’s where through-channel marketing (TCM) comes into play. TCM equipes partners with the right channel marketing automation tools, content, and data. With this, it helps them connect with customers more effectively at the local… Continue reading Through Channel Marketing 101: A Playbook for Brands

For channel businesses and their partners, effective advertising with high-impact ads is essential. You need impressive and brand-oriented ads for awareness, engagement, and sales. However, one of the biggest challenges while creating channel ads is maintaining brand consistency. As a result, channel businesses find it difficult to maintain brand coherence across a distributed partner network.… Continue reading Best Practices for Designing High-Impact Ads in Channel Marketing

For many local tire dealers, co-op marketing can feel like a secondary concern. These dealers juggle inventory management, customer service, and daily operations, so finding time to run an effective marketing campaign using co-op funds becomes a challenge.      However, without consistent promotion, dealers risk losing business to competitors who have a stronger digital presence. … Continue reading How a Global Tire Manufacturer Boosted Sales by 15.8% With Smarter Co-op Funds

In channel marketing, where speed and clarity define business success, effective communication between brands and their channel partners is critical.     Traditional methods like email and phone calls often fall short in delivering immediate responses. This is where SMS marketing software comes as a powerful tool for engagement, providing instant, direct, and high-impact channel partner… Continue reading How SMS Marketing Software Can Enhance Channel Partner Engagement

Table of Contents Understanding the Value of Co-op Fund Management Co-op marketing funds are a key investment in channel marketing. These funds help channel partners run local marketing campaigns, boosting brand visibility and sales. When managed well, they create a win-win scenario by providing partners with financial support.     At the same time, businesses can… Continue reading The Ultimate Guide to Co-op Fund Management: Allocation & ROI Optimization