Driving Brand Impact.
Improving Channel Programs.
Delivering 
  • SPIFF Outcomes.
  • Rebates Outcomes.
  • Co-op Outcomes.
  • Ad Builder Outcomes.
  • Planning Outcomes.
  • Digital Outcomes.
  • Content Outcomes.
  • Leads Outcomes.
  • Mobile Outcomes.
  • Incentives Outcomes.
  • Your Desired Outcomes.
Your Desired Outcomes.

Channel Fusion provides a tailored channel marketing platform supported by best-in-class services for some of the world’s leading brands.

STRATEGICALLY DRIVEN CHANNEL MARKETING PROGRAMS

Delivering Outcomes-based Results

Providing channel marketing programs is one thing. Providing channel marketing programs that are based on delivering desired outcomes is another. At Channel Fusion, we provide a comprehensive ecosystem of channel marketing solutions and support services, but we start by understanding a brand’s desired outcomes first.

Outcomes are part of our DNA. We ask questions, probe responses and challenge the status quo to ensure the channel marketing programs we deliver not only meet, but exceed desired outcomes. That mindset starts at the beginning of a partnership and continues through to channel program implementation and ongoing operations and management.

A COMPREHENSIVE CHANNEL MARKETING PLATFORM

The Channel Fusion Ecosystem

For more than 20 years, we’ve been providing brands and their distribution partners with comprehensive channel marketing solutions and industry expertise. We continue to invest in our Channel Fusion Ecosystem to ensure our clients have access to the best core platform and configurable modules – supported by a team of customer-obsessed Fusers – to provide tailored channel marketing programs that deliver desired outcomes.

Our Expertise

Experience Matters

Our dedicated team of Fusers are obsessed with providing positively outrageous customer support that helps our clients and their channel partners deliver desired outcomes. The results speak for themselves.

$1

b+

We manage more than $1 billion in client trade promotion funds.

100

k+

We serve a network of over 100,000 dealers and distributors.

15

We manage global channel marketing programs with portals localized in 15 languages.

80

%

80 percent of our business comes from client referrals.

Let’s Discuss Your Desired Outcomes

Learn more about how we partner with brands and their channel partners.

Our Latest Updates

Channel Fusion Insights

AI in channel marketing - Channel Fusion Published
Categorized as AI, Artificial Intelligence, Automation, Channel Fusion, Channel Marketing, Channel Partners
How Gen X, Millennials, and Gen Z Approach AI in Channel Marketing

Artificial intelligence is all the rage today, redefining how channel businesses and their partners operate. But expectations around AI in channel marketing aren’t uniform. Each generation approaches AI with different needs, preferences, and levels of trust. Understanding these differences can help channel businesses implement marketing strategies that cater to diverse partner expectations. Ever since AI… Continue reading How Gen X, Millennials, and Gen Z Approach AI in Channel Marketing

Read More
Content Atomization - Channel Fusion Published
Categorized as Channel Fusion, Channel Marketing, Content, Customer Experience, Local Marketing, Social Media, Strategy
Content Atomization: Creating More Impact with Less Work

The time we spend on screens each day is a clear reminder of how much content we consume through our devices. With more users and devices online than ever, creating content has become a critical part of any marketing strategy.     As brands strive to stand out and deliver value to their audiences, the demand… Continue reading Content Atomization: Creating More Impact with Less Work

Read More
Channel Marketing Trends 2025 - Channel Fusion Published
Categorized as Channel Fusion, Channel Management, Channel Marketing, Strategy
The State of Channel Marketing 2025 – An Overview of Channel Marketing Trends

In 2025, the channel marketing space seems to be changing faster than ever. All the transitions in the industry are driven by advances in technology, shifting partner dynamics, and a stronger focus on personalization.  While these channel marketing trends offer brands new ways to grow, they also bring challenges that require new channel marketing strategies… Continue reading The State of Channel Marketing 2025 – An Overview of Channel Marketing Trends

Read More
Digital Transformation in Channel Marketing - Channel Fusion Published
Categorized as AI, Artificial Intelligence, Automation, Channel Fusion, Channel Management, Channel Marketing
Future-Proof Your Business with Digital Transformation in Channel Marketing

With technology taking over every aspect of businesses, agility and digital transformation in channel marketing are no longer optional. They are critical to the success and longevity of channel programs.  According to West Monroe, 61% of business executives consider digital transformation a top priority within their organizations.    Thus, organizations must adapt swiftly to market… Continue reading Future-Proof Your Business with Digital Transformation in Channel Marketing

Read More
Challenges in Channel Marketing - Channel Fusion Published
Categorized as Channel Fusion, Channel Management, Channel Marketing, Channel Partner Incentives, Channel Partners
Overcoming Common Challenges in Channel Marketing in 2025

Managing a channel marketing program has become a multifaceted challenge. As businesses expand their partner ecosystems and adopt new technologies, the complexities of maintaining consistency, driving engagement, and achieving measurable results grow exponentially. These common challenges in channel marketing require businesses to rethink their channel marketing strategy, streamline processes, and leverage innovative tools to stay… Continue reading Overcoming Common Challenges in Channel Marketing in 2025

Read More
Cybersecurity risks in Channel Marketing - Channel Fusion Published
Categorized as Channel Fusion, Channel Management, Channel Marketing, Channel Partners, Channel Program Partner, Strategy
A Guide to Prevent Cybersecurity Risks in Channel Marketing for Your Partner Ecosystems

In the interconnected world of channel marketing, the strength of your partner ecosystem is a critical determinant of success. However, with increasing digital integration, cybersecurity risks in channel marketing are at an all-time high. With the growing integration of AI and cloud technologies, cybersecurity has become a pressing concern for companies that rely on these… Continue reading A Guide to Prevent Cybersecurity Risks in Channel Marketing for Your Partner Ecosystems

Read More
Our Clients

Trusted by top global brands.