Driving Brand Impact.
Improving Channel Programs.
  • SPIFF Outcomes.
  • Rebates Outcomes.
  • Co-op Outcomes.
  • Ad Builder Outcomes.
  • Planning Outcomes.
  • Digital Outcomes.
  • Content Outcomes.
  • Leads Outcomes.
  • Mobile Outcomes.
  • Incentives Outcomes.
  • Your Desired Outcomes.
Your Desired Outcomes.

Channel Fusion provides a tailored channel marketing platform supported by best-in-class services for some of the world’s leading brands.


Delivering Outcomes-based Results

Providing channel marketing programs is one thing. Providing channel marketing programs that are based on delivering desired outcomes is another. At Channel Fusion, we provide a comprehensive ecosystem of channel marketing solutions and support services, but we start by understanding a brand’s desired outcomes first.

Outcomes are part of our DNA. We ask questions, probe responses and challenge the status quo to ensure the channel marketing programs we deliver not only meet, but exceed desired outcomes. That mindset starts at the beginning of a partnership and continues through to channel program implementation and ongoing operations and management.


The Channel Fusion Ecosystem

For more than 20 years, we’ve been providing brands and their distribution partners with comprehensive channel marketing solutions and industry expertise. We continue to invest in our Channel Fusion Ecosystem to ensure our clients have access to the best core platform and configurable modules – supported by a team of customer-obsessed Fusers – to provide tailored channel marketing programs that deliver desired outcomes.

Our Expertise

Experience Matters

Our dedicated team of Fusers are obsessed with providing positively outrageous customer support that helps our clients and their channel partners deliver desired outcomes. The results speak for themselves.



We manage more than $1 billion in client trade promotion funds.



We serve a network of over 100,000 dealers and distributors.


We manage global channel marketing programs with portals localized in 15 languages.



80 percent of our business comes from client referrals.

Let’s Discuss Your Desired Outcomes

Learn more about how we partner with brands and their channel partners.

Our Latest Updates

Channel Fusion Insights

sentiment Published
Categorized as Channel Fusion, Channel Marketing, Customer Experience, Strategy
The Value of Measuring Channel Partner Sentiment for Brands and Providers

In the dynamic world of channel marketing, understanding and optimizing relationships with channel partners is pivotal for brands aiming to maximize their market reach and efficiency. These relationships, often complex and multifaceted, require continuous nurturing and fine-tuning to ensure mutual success. A powerful approach to achieving this is by measuring channel partner sentiment using advanced… Continue reading The Value of Measuring Channel Partner Sentiment for Brands and Providers

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Negative Reviews Published
Categorized as Digital Fusion, Local Marketing, Strategy
The True Cost of Negative Reviews and What to Do About Them

Your clients or customers get the scoop on how you handle business by looking online. Often, those customers believe reviews are honest encounters with your business, and how you handle a negative review can win you a sale or lose you a following—think of it as digital word-of-mouth advertising. And think of negative reviews as… Continue reading The True Cost of Negative Reviews and What to Do About Them

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Comprehensive Channel Solutions Published
Categorized as Channel Fusion
The Power of Comprehensive Channel Marketing Solutions: A Game-Changer for Brands

In the ever-evolving landscape of commerce, brands rely on a multitude of strategies and channels to ensure their products reach the hands of consumers. Channel marketing hinges on the collaboration between brands and their channel partners. Navigating the complexities of channel marketing can be daunting, especially when it comes to managing various aspects of the… Continue reading The Power of Comprehensive Channel Marketing Solutions: A Game-Changer for Brands

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Our Clients

Trusted by top global brands.