Driving Brand Impact.
Improving Channel Programs.
Your Desired Outcomes.
- SPIFF Outcomes.
- Rebates Outcomes.
- Co-op Outcomes.
- Ad Builder Outcomes.
- Planning Outcomes.
- Digital Outcomes.
- Content Outcomes.
- Leads Outcomes.
- Mobile Outcomes.
- Incentives Outcomes.
- Your Desired Outcomes.
STRATEGIALLY DRIVEN CHANNEL MARKETING PROGRAMS
Delivering Outcomes-based Results
Providing channel marketing programs is one thing. Providing channel marketing programs that are based on delivering desired outcomes is another. At Channel Fusion, we provide a comprehensive ecosystem of channel marketing solutions and support services, but we start by understanding a brand’s desired outcomes first.
Outcomes are part of our DNA. We ask questions, probe responses and challenge the status quo to ensure the channel marketing programs we deliver not only meet, but exceed desired outcomes. That mindset starts at the beginning of a partnership and continues through to channel program implementation and ongoing operations and management.
A COMPREHENSIVE CHANNEL MARKETING SOLUTION
The Channel Fusion Ecosystem
For 20 years, we’ve been providing brands and their distribution partners with comprehensive channel marketing solutions and industry expertise. We continue to invest in our Channel Fusion Ecosystem to ensure our clients have access to the best core technologies and configurable platforms – supported by a team of customer-obsessed Fusers – to provide tailored channel marketing programs that deliver desired outcomes.
Our dedicated team of Fusers are obsessed with providing positively outrageous customer support that helps our clients and their channel partners deliver desired outcomes. The results speak for themselves.
We manage more than $1 billion in client trade promotion funds.
We serve a network of over 80,000 dealers and distributors.
We manage global channel marketing programs with portals localized in 15 languages.
80 percent of our business comes from client referrals.
Let’s Discuss Your Desired Outcomes
Learn more about how we partner with brands and their channel partners.
Our Latest Updates
Channel Fusion Insights
In the ever-evolving landscape of marketing, brands and their channel partners face a myriad of choices when it comes to managing local marketing programs. From traditional advertising to digital campaigns, the options are vast and varied. However, amidst this sea of possibilities, one critical factor stands out: the need for consistency, quality, and accessibility. For… Continue reading Navigating the Complexity of Local Marketing: Marketing Services Providers and Empowering Channel PartnersRead More
In the dynamic landscape of modern business, success is no longer solely measured by the efforts exerted, but rather by the outcomes achieved. This shift in perspective holds particularly true for brands navigating the complex realm of channel marketing programs. Key performance indicators (KPIs), return on investment (ROI), and program measurement have become the guiding… Continue reading Reporting and Dashboard Options Critical to Channel Program SuccessRead More
In the ever-evolving marketing landscape, the days of rigid, etched-in-stone annual strategic plans have become obsolete. Today’s dynamic marketplace demands a strategic planning process that is nimble, adaptable, and capable of swift pivots in response to changing market conditions. For Channel Fusion, the cornerstone of its channel program strategic planning process is the Outcomes Meeting.… Continue reading Crafting Nimble Channel Marketing Strategies: The Power of the Outcomes BlueprintRead More
In the ever-evolving landscape of marketing, brands that rely on channel partners to sell their products have long utilized co-op marketing programs to drive engagement, ensure compliance, and ultimately boost sales. However, as with any marketing initiative, co-op programs have undergone significant transformations in recent years. In the era of data analytics and the imperative… Continue reading Evolving Co-op Marketing Programs: The Crucial Role of Technology and CollaborationRead More
In the ever-evolving landscape of marketing, messaging consistency stands out as a linchpin for building a strong and recognizable brand. This principle becomes even more critical for brands that distribute their products and services through channel partners. The challenge lies in ensuring that a brand’s overarching messaging strategy seamlessly extends to the diverse communications tactics… Continue reading Messaging Consistency: A Strategic Approach for Brands and Channel PartnersRead More
As we approach the end of the year, brands with channel marketing programs are already setting their sights on 2024, anticipating the trends that will shape the marketing landscape and drive desired outcomes through the new year. Three pivotal areas are poised to carry over from the current year, each holding the potential to significantly… Continue reading Driving Desired Outcomes: Key Trends in Channel Marketing for 2024Read More