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The time we spend on screens each day is a clear reminder of how much content we consume through our devices. With more users and devices online than ever, creating content has become a critical part of any marketing strategy; especially content repurposing. As brands strive to stand out and deliver value to their audiences,… Continue reading Content Atomization: Creating More Impact with Less Work
Seventy-five percent of consumers regularly check online reviews before purchases, according to Search Engine Optimization (SEO) experts at BrightLocal. Customers check online reviews for everything from groceries to gardening services—dental work to diamond rings—and car parts to commercial buildings. And they’re checking your competitor’s reviews. These positive affirmations, glowing endorsements, online reviews, or as… Continue reading Opinions Count: Three Proven Ways to Increase Online Reviews
In the digital age, the buzz around generative artificial intelligence (AI) is hard to miss. Yet, while AI offers remarkable efficiency, brands and their channel partners must not lose sight of the importance of authentic engagement with their target audience and potential customers. Striking the right balance between the convenience of generative AI and the… Continue reading Striking the Balance: Generative AI, Authentic Engagement and the SEO Dilemma
Artificial Intelligence (AI) has certainly become a game-changer for channel marketers. AI technology can analyze vast amounts of data and generate insights that would take marketers months to complete. While AI makes it much easier for channel marketers to develop content and make creative recommendations, for example, AI cannot replace human interaction and engagement completely,… Continue reading Artificial Intelligence in Channel Marketing Still Needs the Human Touch
A successful science experiment produces valid results and is the outcome of following a methodical process. For the Digital Fusion team at Channel Fusion, that type of rigor is applied to creating SEO-optimized blog content that delivers desired digital marketing outcomes for a brand’s channel partners. By utilizing a formulaic approach, harnessing up-to-date knowledge, credible… Continue reading Formulaic Approach Drives SEO Outcomes
