Category: Channel Marketing

The Power of Modular Solutions in Channel Marketing: A Game-Changer for Brands

As channel marketing programs continue to evolve and expand, brands often face the challenge of managing complex programs with multiple vendors and solutions. Many brands begin by managing these programs in-house, only to discover that scaling effectively becomes increasingly difficult as their channel efforts expand. This is where a modular approach to channel marketing technology… Continue reading The Power of Modular Solutions in Channel Marketing: A Game-Changer for Brands

Maximizing Channel Marketing Success: The Power of Strategic Planning and QBRs

For brands managing channel marketing programs, success relies on consistent alignment of strategy and performance metrics. This involves a systematic process of planning, monitoring and refining.   A critical component is working with a partner who prioritizes the establishment of strategic objectives and key performance indicators (KPIs). These goals must be communicated clearly and reviewed… Continue reading Maximizing Channel Marketing Success: The Power of Strategic Planning and QBRs

Three SEO Tips You Can Use Today and SEO Basics in 2024

You may have heard: Google changed its algorithm, again. If you’ve been in the search engine optimization (or SEO) business long enough you know that it happens all the time, it’s just a part of the system.   But what did Google change this time? And what can you do to optimize your website?  … Continue reading Three SEO Tips You Can Use Today and SEO Basics in 2024

The Importance of Services in Tech-Enabled Solutions for Channel Marketers

In today’s channel marketing landscape, technology platforms play a pivotal role in enabling the success of brands and their channel partners. However, while these platforms are essential, the role of services cannot be overstated.   A tightly integrated services component within tech solutions is crucial for driving both effectiveness and efficiency in delivering channel marketing… Continue reading The Importance of Services in Tech-Enabled Solutions for Channel Marketers

Four Keys to Successful DIY Digital Marketing Platforms

In today’s rapidly evolving digital landscape, businesses are increasingly turning to do-it-yourself (DIY) digital marketing platforms to manage their marketing efforts in-house.   These platforms offer a cost-effective and flexible solution for companies of all sizes, empowering them to execute digital campaigns, track performance, and optimize strategies without the need for extensive external support.  … Continue reading Four Keys to Successful DIY Digital Marketing Platforms

Opinions Count: Three Proven Ways to Increase Online Reviews

Seventy-five percent of consumers regularly check online reviews before purchases, according to Search Engine Optimization (SEO) experts at BrightLocal. Customers check online reviews for everything from groceries to gardening services—dental work to diamond rings—and car parts to commercial buildings. And they’re checking your competitor’s reviews.   These positive affirmations, glowing endorsements, online reviews, or as… Continue reading Opinions Count: Three Proven Ways to Increase Online Reviews

The Power of Consolidated Support Communications Systems in Channel Marketing

Seamless communication is the linchpin that holds together successful channel marketing programs by connecting a brand with their channel partners to drive mutual business growth. As brands strive to optimize their channel marketing programs, the integration of voice, text, chat, and video communications into a single, consolidated support system becomes increasingly critical. Further enhancing these… Continue reading The Power of Consolidated Support Communications Systems in Channel Marketing

ROI Best Practices for Channel Partners

For brands that rely on channel partners to sell and service their products, ensuring a high return on investment (ROI) is paramount. Channel partners play a crucial role in driving sales and extending market reach, but without a strategic focus on ROI, efforts can fall short. Let’s delve into the best practices for maximizing ROI… Continue reading ROI Best Practices for Channel Partners

Mastering Channel Partner Management: Strategies for Success

In today’s competitive business landscape, effective channel partner management is crucial for driving growth and maximizing sales potential. This comprehensive guide explores the challenges faced in managing channel partners and provides actionable strategies for success.   Channel partners play a vital role in expanding market reach and boosting sales for many businesses. However, managing these… Continue reading Mastering Channel Partner Management: Strategies for Success