Concierge Services Enhance Co-op Program Engagement and Utilization

In the ever-changing channel marketing landscape, maximizing engagement and utilization of co-op program funds is crucial for brands seeking to amplify their local market presence. One innovative approach to achieving this is through the introduction of concierge services, such as the Channel Fusion Co-op Concierge offering. This personalized customer service strategy provides channel partners with… Continue reading Concierge Services Enhance Co-op Program Engagement and Utilization

The Value of Measuring Channel Partner Sentiment for Brands and Providers

In the dynamic world of channel marketing, understanding and optimizing relationships with channel partners is pivotal for brands aiming to maximize their market reach and efficiency. These relationships, often complex and multifaceted, require continuous nurturing and fine-tuning to ensure mutual success. A powerful approach to achieving this is by measuring channel partner sentiment using advanced… Continue reading The Value of Measuring Channel Partner Sentiment for Brands and Providers

The Power of Comprehensive Channel Marketing Solutions: A Game-Changer for Brands

In the ever-evolving landscape of commerce, brands rely on a multitude of strategies and channels to ensure their products reach the hands of consumers. Channel marketing hinges on the collaboration between brands and their channel partners. Navigating the complexities of channel marketing can be daunting, especially when it comes to managing various aspects of the… Continue reading The Power of Comprehensive Channel Marketing Solutions: A Game-Changer for Brands

Two Secrets to Killer Rebate Programs and the Data to Back it Up

For tire manufacturers and automotive aftermarket parts and services companies, consumer rebates have long been a staple strategy to drive sales and incentivize consumer purchases. Leveraging the power of rebates, these companies aim to attract consumers, increase brand loyalty, and ultimately boost revenue. Amidst the rebate landscape, Channel Fusion stands out as a leading provider,… Continue reading Two Secrets to Killer Rebate Programs and the Data to Back it Up

Navigating the Complexity of Local Marketing: Marketing Services Providers and Empowering Channel Partners

In the ever-evolving landscape of marketing, brands and their channel partners face a myriad of choices when it comes to managing local marketing programs. From traditional advertising to digital campaigns, the options are vast and varied. However, amidst this sea of possibilities, one critical factor stands out: the need for consistency, quality, and accessibility. For… Continue reading Navigating the Complexity of Local Marketing: Marketing Services Providers and Empowering Channel Partners

Crafting Nimble Channel Marketing Strategies: The Power of the Outcomes Blueprint

In the ever-evolving marketing landscape, the days of rigid, etched-in-stone annual strategic plans have become obsolete. Today’s dynamic marketplace demands a strategic planning process that is nimble, adaptable, and capable of swift pivots in response to changing market conditions. For Channel Fusion, the cornerstone of its channel program strategic planning process is the Outcomes Meeting.… Continue reading Crafting Nimble Channel Marketing Strategies: The Power of the Outcomes Blueprint

Transforming Dealer and Distributor Websites into Conversion Machines

In today’s digital age, dealers and distributors who sell products and services on behalf of brands face a unique set of challenges. One of the most critical aspects of their success is having a website that serves as a powerful digital sales funnel. This is particularly true when they are investing in paid advertising to… Continue reading Transforming Dealer and Distributor Websites into Conversion Machines

Checklist: Five Keys to Consider for Co-op Programs

When it comes to successful co-op marketing, being able to check the box on key program elements and objectives is imperative. Here’s a checklist of five things channel marketers should consider when looking to implement a new co-op program or improve an existing one. Item 1: ensure the co-op program helps both the brand and… Continue reading Checklist: Five Keys to Consider for Co-op Programs

Channel Fusion, Stream Companies Announce Strategic Alliance to Deliver Industry-leading Integrated Channel Marketing and Advertising Solutions

Leading channel marketing solution provider and award-winning integrated full-service agency enter into strategic alliance to expand existing collaboration and deliver new unified solutions that fuel client growth and efficiency Channel Fusion, an industry-leading provider of comprehensive channel marketing technologies and services, and Stream Companies, a full-service, fully integrated, tech-enabled advertising agency, announced today that they… Continue reading Channel Fusion, Stream Companies Announce Strategic Alliance to Deliver Industry-leading Integrated Channel Marketing and Advertising Solutions