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Some of the world’s most trusted brands turn to Channel Marketing for tailored channel marketing technology solutions and expertise, backed by high-touch support services and partner experience.
Founded more than 20 years ago, Channel Fusion provides brands and their channel partners with an ecosystem of channel marketing technologies, solutions and services.
By coupling innovative technologies, industry expertise and a relentless customer-focused support team, we provide a unique combination of platforms, products and people.
Our purpose is simple: inspire our clients to achieve their desired outcomes by transforming channel marketing into impactful business results.
Positively outrageous service guides us in our daily lives.
We all have ownership stake in growing our company.
Rising to the Top!
Amazing treatment and respect for others embodies our beliefs.
Teamwork makes us stronger.
Family Matters!
By 2010, Channel Fusion had firmly established itself as a leader in the channel marketing space. Our innovative platforms and industry expertise attracted a growing number of clients, allowing us to expand our offerings.
Launched within the Omnicom agency network, Channel Fusion introduced Co-op and Marketing Planning modules. Signed first clients—Pella and John Deere—laying the foundation for long-term growth in channel marketing.
Expanded into Digital Asset Management, Rewards Marketplace, and Rebates. Attracted leading brands as the platform matured and delivered measurable results.
After a founder-led buyout from Omnicom, Channel Fusion opened an India office and launched SPIFF and Ad Builder modules. New global clients signaled expansion into localization and tech-forward markets.
Introduced Digital Fusion in 2016 and a Rewards & Loyalty module in 2017. Expanded capabilities to support enterprise clients across services and technology.
Modernized the core platform, opened a Mexico office, and empowered dealers with self-service tools. Partnered with global brands to scale impact and support enterprise-wide transformation.
Accelerated growth through AI, productized offerings, and self-service enhancements. Entered new markets to expand and grow into the future.
At Channel Fusion, we believe powerful partnerships build powerful brands.
That’s why we’ve redefined channel marketing through a seamless blend of innovative technology and high-touch service. Our Connected Platform equips brands with the tools to manage co-op/MDF, incentives, local marketing, and brand compliance—all in one place.
Backed by decades of expertise and a team obsessed with outcomes, we help the world’s leading brands activate their channels, engage their partners, and accelerate revenue growth.
Senior Operations Manager
Sr. Manager, Digital Marketing
President/CEO
The day-to-day leader of Fuser Nation, Pankaj serves as the company’s President and CEO. He consults C-level executives with global, industry leading brands on channel incentive and enablement initiatives while guiding the creation of new pillars of services to support the company’s future growth. Pankaj is also very involved with the Cedar Rapids Economic Alliance, serving on the Policy Board in helping grow the community. He also helps the Zach Johnson foundation, sits on the board of Higher Learning Technologies, Apollo Technologies, the Iowa Economic Development Authority (IEDA) Board, the Technology Commercialization Committee as well as on the ISA Ventures Advisory Board.
In his spare time, Pankaj loves to negotiate as many strokes as possible so he can compete with his son in golf. He also loves watching his son play competitively, reading, helping other entrepreneurs realize their dreams and learning by being a sponge.
Chief Operating Officer
As COO, David brings deep and diverse leadership experience in marketing, sales, account management, operations and technology to the company. He oversees the company’s go-to-market; client acquisition, retention and growth; performance marketing; and channel program operations and support efforts. A U.S. Navy veteran, David started his career as an award-winning journalist and public relations specialist.
David is an aviation enthusiast and enjoys attending airshows, especially the sights and sounds of one of the world’s largest aviation events in Oshkosh, Wisconsin. He also enjoys traveling to the North Shore of Lake Superior in the fall with his wife.
Director of Technology
Dennis leads our Technical Solutions Lab team and strives to bring creative and innovative solutions to Channel Fusion’s clients on a daily basis. He started his career as a developer and has managed global teams throughout the world. During one of his career stops, Dennis’ team led the company’s software organization in year-over-year patent submissions.
Outside the office, Dennis loves to spend time with his family and pursuing new experiences traveling. A sports buff, he still tries to find time to play golf and follows the Hawkeyes. He even coached AAU basketball for 10 years.
Director of Human Resources
As the head of the Channel Fusion people programs, Jeff’s primary focus is building policies and initiatives focused on aligning business strategy with the company’s people strategy. He is an avid believer that the key to business success is all about the people on the team – by helping grow our people, Channel Fusion will grow as well.
In his free time, Jeff enjoys spending time with his family and actively engaging in his children’s hobbies. He’s also a big basketball fan and follows the Portland Trail Blazers and the Iowa Hawkeyes.
Director, Enterprise Delivery
Shivika leads and manages deliverables for different clients as well as operations at the Channel Fusion India office. She leverages her past entrepreneurial experience to successfully manage the operations of the company’s office in Chandigarh, India. Shivika excels in managing successful end-to-end delivery of products and services. She believes that teams reach the highest levels of productivity and success by establishing and maintaining high levels of trust. She always encourages transparency and continuously works to maintain a strong culture and an engaged team within a positive environment.
Outside work, Shivika loves spending time with her adorable pet and family. She also likes reading and baking which helps her to relax and unwind.
Learn more about how we partner with brands and their channel partners.
Learn more about how we partner with brands and their channel partners.