Outcomes Management

Delivering outcomes. That’s what Channel Fusion is all about. That’s why a critical part of our channel marketing offering is designed to help brands and their channel partners measure and report on their desired outcomes. The Channel Fusion Outcomes Management offering includes advanced analytics and measurement capabilities, and leverages data to help brands personalize content for their channel partners.



Insight Fusion Advanced Analytics

Capturing data is one thing. Providing advanced analytics is another. Channel Fusion’s Insight Fusion Advanced Analytics offering includes a myriad of reporting capabilities; everything from predefined reports based on a client’s desired outcomes to ad hoc capabilities and sharing data sources with third-party business intelligence applications. Depending on our clients’ needs, dedicated data analysts are available to support unique reporting requirements. These capabilities will be enhanced moving forward as artificial intelligence and machine learning are leveraged to create a data as a service offering.


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The Channel Fusion Measurement offering provides brands and their channel partners with a broad range of performance reporting capabilities. Whether a brand is measuring overall program effectiveness, or a dealer or distributor wants to determine return on investment for a specific campaign, reporting is available in real-time or on an ad-hoc basis. With the latest data security measures and systems in place, Channel Fusion ensures the integrity of our clients’ data.

Content Personalization

Determining consumer sentiment to inform how messages should be tailored and making recommendations based on user behavior are just a couple of the Channel Fusion Content Personalization capabilities. With our content personalization, brands are also able to create channel partner profiles and corresponding scorecards.


The Outcomes Management Experience


— Vice President, Channel Marketing

Easy access to reporting is critical to demonstrating channel marketing effectiveness, engagement and return on investment among fellow leadership team members. The Channel Fusion Outcomes Management offering provides peace of mind and allows channel marketing leaders to focus on driving near- and long-term outcomes.


— Regional Sales Leader

The ability to access sales productivity that’s attributed to channel marketing efforts at the individual rep and regional level is critical for sales leaders. Our reporting capabilities provide sales leaders and their teams with personalized scorecards based on their respective roles within the sales organization.

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Our Clients

Delivering outcomes for these global brands