From integrated ad building solutions to helping ensure brand compliance, engagement and activation, Channel Fusion has been helping our clients deliver channel marketing results for nearly 20 years.
Our client’s channel partners found it challenging to deploy co-branded promotions, access and find information, and leverage all the marketing assets available to them to drive local demand.
By establishing a one-stop shop channel marketing portal and ecosystem, channel partners now can easily find and access everything they need.
Navigate without multiple passwords, and efficiently and effectively deploy all their co-branded promotions, making the client’s brand the preferred one to promote.
By simplifying, engaging, and empowering channel partners with a one-stop solution, our client has seen partner satisfaction increase by more than 50 percent and program adoption exceeds 90 percent.
Our client’s channel partners were developing creative executions that were not well designed or brand compliant.
Within our turnkey channel portal, the Channel Fusion Ad Builder and Asset Library allows a brand’s channel partners to easily find branded digital assets and efficiently deploy co-branded customized ads and develop go to market materials quickly and efficiently.
Our client achieved 90 percent A ratings in their trade partners co-branded promotions that highlight their unique value proposition, while being program compliant and building brand equity at the local level.
Most of our client’s small- to medium-size channel partners were challenged with the complexity and cost to manage their overall digital marketing initiatives. When reviewing marketing media expenditures, digital marketing always ranked near the bottom of their media spending.
Our Digital Fusion team developed and automated a process for dealers and distributors to sign up through a wizard-based application to optimize their digital marketing efforts. Our team serves as a one stop solution for managing all aspects of a digital marketing program, from building co-branded campaign landing pages, to customizing websites, uploading social media content, reviewing results, and managing co-op funds deduction.
The Digital Fusion team has helped our client leverage digital marketing as a strategic media. As a result, digital media spending went from 0.01 to 24 percent of total co-op budget in 14 months and had a significant impact in driving local traffic and revenue.
Our client was getting low trade partner participation in national, regional or market group promotions, missing out on spreading the word to customers for upcoming promotions. There was also a lack of visibility of activity planning at the local level.
Channel Fusion created a media calendar application that provides corporate visibility to channel partner planned activities and commitment to upcoming promotions. Funding was aligned with co-op accruals and national initiatives were made available to align with the local level during the planning process.
Corporate and field managers now have advanced warnings on who exactly they should contact to proactively stimulate stronger promotion participation and what media channels are being underutilized. The vision of synchronized media, messaging and frequency at the national and local level is now achieved through visibility to channel partner promotional planning calendars.
