For brands that rely on channel partners to sell and service their products, ensuring a high return on investment (ROI) is paramount. Channel partners play a crucial role in driving sales and extending market reach, but without a strategic focus on ROI, efforts can fall short. Let’s delve into the best practices for maximizing ROI… Continue reading ROI Best Practices for Channel Partners
We’ve got a question: can you put your phone away and not use it for an entire day? That means no driving directions, no checking the time, no “shoot me a quick text.” Nothing. Unless you’re on a wild adventure with no wireless service, chances are you can’t. And if you still insist you… Continue reading Everyone is On Their Phone: 5 Reasons You Need to Improve Your Social Presence
Increase your business. Impress your friends. Grow … a following. You think you need to increase your following, possibly to post Newsletters, but why? And how? Expanding the number of people following your LinkedIn account gives you a larger audience for all your fabulous content. This in turn generates more interest in your business… Continue reading 0-150: How We Grew Our LinkedIn Following in Only One Month and Unlocked Newsletters
Your clients or customers get the scoop on how you handle business by looking online. Often, those customers believe reviews are honest encounters with your business, and how you handle a negative review can win you a sale or lose you a following—think of it as digital word-of-mouth advertising. And think of negative reviews as… Continue reading The True Cost of Negative Reviews and What to Do About Them
If this were back in the day, you’d slam your latest copy of the Yellow Pages on the kitchen table, flip it open to the “digital marketing companies” section, pick whoever looks best, and give us a call. And life still works that way … sort of. These days, directing clients to your business… Continue reading Three Directory Listings You Should Update Now and Why You Should Care
In the vast expanse of the digital universe, where every click, comment, and review holds weight, the reputation of a business can make or break its success. This truth holds particularly significant for small businesses, where every interaction with customers is a vital opportunity to build trust and credibility in the local marketplace. In this… Continue reading The Importance of Online Presence Management for Brands, Local Channel Partners
In the ever-evolving landscape of marketing, messaging consistency stands out as a linchpin for building a strong and recognizable brand. This principle becomes even more critical for brands that distribute their products and services through channel partners. The challenge lies in ensuring that a brand’s overarching messaging strategy seamlessly extends to the diverse communications tactics… Continue reading Messaging Consistency: A Strategic Approach for Brands and Channel Partners
In the ever-expanding digital landscape, where consumers turn to the Internet for information on products and services, the online presence of local storefronts has become paramount. For brands and their channel partners, the challenge is not just about having an online presence but ensuring that these storefronts are easily discoverable when potential customers are actively… Continue reading Maximizing Visibility: The Critical Role of Online Directory Management for Brands and Their Channel Partners
Social media has become an integral part of our daily lives, influencing how we connect, share, and engage with the world around us. For business owners, especially those involved in a brand’s channel program, harnessing the power of social media is not just about managing the local storefront; it’s about actively participating in the broader… Continue reading Navigating the Social Media Landscape: Enhancing Brand Presence Through Proactive Engagement
