In today’s digital age, dealers and distributors who sell products and services on behalf of brands face a unique set of challenges. One of the most critical aspects of their success is having a website that serves as a powerful digital sales funnel. This is particularly true when they are investing in paid advertising to… Continue reading Transforming Dealer and Distributor Websites into Conversion Machines
This is the sixth in a series of articles based on Channel Fusion’s Channel Outcomes Research conducted in partnership with the University of Iowa Marketing Institute. In the intricate web of channel partnerships, success hinges on several key factors, but none is more crucial than access to digital content and assets. In the recent… Continue reading Unleashing Success: Solving Channel Partners’ Biggest Challenge
This is the fifth in a series of articles based on Channel Fusion’s Channel Outcomes Research conducted in partnership with the University of Iowa Marketing Institute. In the dynamic world of business partnerships, staying ahead of the curve is essential for success. Channel partners, who play a crucial role in a brand’s marketing ecosystem,… Continue reading Elevating Channel Partners’ Marketing Performance: The Power of Advertising
This is the fourth in a series of articles based on Channel Fusion’s Channel Outcomes Research conducted in partnership with the University of Iowa Marketing Institute. In today’s rapidly evolving business landscape, brands are constantly seeking new ways to expand their reach and increase revenue. For manufacturers who utilize channel partners to sell their… Continue reading The ROI Dilemma: Why Decision Makers Hesitate to Embrace Channel Marketing
This is the third in a series of articles based on Channel Fusion’s Channel Outcomes Research conducted in partnership with the University of Iowa Marketing Institute. In the intricate web of business operations, success often hinges on the strength of partnerships and collaborations. In the world of channel marketing programs, this holds especially true as… Continue reading Unlocking Success: The Crucial Role of Partner Engagement in Channel Programs
In a bid to gain valuable insights into the desired outcomes of brands concerning their channel programs, Channel Fusion recently embarked on a comprehensive research project. The study explored various dimensions of channel programs, shedding light on what’s important to brands and what they expect from their program providers. In the first of multiple articles,… Continue reading Decoding Brand Priorities: Understanding Important vs. Expected Capabilities in Channel Programs
It’s time to take your channel incentive program to the next level with the powerful capabilities of the Channel Fusion SPIFF module. This sophisticated tool is designed to provide maximum flexibility through its self-service functionality, putting program administrators in the driver’s seat. The core of the Channel Fusion SPIFF module lies in its ability… Continue reading Supercharge Your Incentives with the Channel Fusion SPIFF Module
In the highly competitive automotive industry, brands strive to capture the attention and loyalty of their shared audience. In a recent examination of historical program data, Channel Fusion analyzed how three brands, each with varying levels of activity – high, moderate, and low – have been targeting the same customer base. The behaviors and outcomes… Continue reading Rewards Programs and Brand Activity: The Secret to Dealer Engagement
In today’s competitive marketplace, brands are constantly seeking effective strategies to engage, retain, and increase mindshare among their channel partners. One powerful tool that has proven its worth time and again is a well-designed rewards program. By including incentives in their channel program, brands not only drive sales but also foster loyalty and brand… Continue reading Unleashing the Power of Rewards Programs: 6 Key Characteristics for Success
