Category: Digital Fusion

Omnichannel Experience in Channel Marketing
What is Omnichannel Experience in Channel Marketing?

With business and technology dynamics shifting rapidly, delivering a seamless omnichannel experience in channel marketing is no longer a differentiator; it is an expectation. For the success of your channel marketing efforts, tapping into omnichannel strategies is essential. It helps ensure a competitive edge, foster partner satisfaction, and drive engagement. 2024 has been the year… Continue reading What is Omnichannel Experience in Channel Marketing?

Increase Dealer Sales with Rebates
$25 Changed Their Business: How We Helped One Dealer Increase Sales with Instant Rebates

A tire dealer approached us with a problem: sales had slowed when there weren’t brand promotions running. The dealer wanted to use their co-op marketing funds to increase sales during a slow month but wasn’t sure of the best way to do it. We worked with their brand for promotional campaigns, and the dealer reached… Continue reading $25 Changed Their Business: How We Helped One Dealer Increase Sales with Instant Rebates

Three SEO Tips You Can Use Today and SEO Basics in 2024

You may have heard: Google changed its algorithm, again. If you’ve been in the search engine optimization (or SEO) business long enough you know that it happens all the time, it’s just a part of the system. But what did Google change this time? And what can you do to optimize your website? From increased… Continue reading Three SEO Tips You Can Use Today and SEO Basics in 2024

Opinions Count: Three Proven Ways to Increase Online Reviews

Seventy-five percent of consumers regularly check online reviews before purchases, according to Search Engine Optimization (SEO) experts at BrightLocal. Customers check online reviews for everything from groceries to gardening services—dental work to diamond rings—and car parts to commercial buildings. And they’re checking your competitor’s reviews.   These positive affirmations, glowing endorsements, online reviews, or as… Continue reading Opinions Count: Three Proven Ways to Increase Online Reviews

Everyone is On Their Phone: 5 Reasons You Need to Improve Your Social Presence

We’ve got a question: can you put your phone away and not use it for an entire day? That means no driving directions, no checking the time, no “shoot me a quick text.” Nothing. Unless you’re on a wild adventure with no wireless service, chances are you can’t. And if you still insist you can,… Continue reading Everyone is On Their Phone: 5 Reasons You Need to Improve Your Social Presence

0-150: How We Grew Our LinkedIn Following in Only One Month and Unlocked Newsletters

Increase your business. Impress your friends. Grow … a following. You think you need to increase your following, possibly to post Newsletters, but why? And how?     Expanding the number of people following your LinkedIn account gives you a larger audience for all your fabulous content. This in turn generates more interest in your business… Continue reading 0-150: How We Grew Our LinkedIn Following in Only One Month and Unlocked Newsletters

The True Cost of Negative Reviews and What to Do About Them

Your clients or customers get the scoop on how you handle business by looking online. Often, those customers believe reviews are honest encounters with your business, and how you handle a negative review can win you a sale or lose you a following—think of it as digital word-of-mouth advertising. And think of negative reviews as… Continue reading The True Cost of Negative Reviews and What to Do About Them

Three Directory Listings You Should Update Now and Why You Should Care

If this were back in the day, you’d slam your latest copy of the Yellow Pages on the kitchen table, flip it open to the “digital marketing companies” section, pick whoever looks best, and give us a call.   And life still works that way … sort of. These days, directing clients to your business… Continue reading Three Directory Listings You Should Update Now and Why You Should Care

The Importance of Online Presence Management for Brands, Local Channel Partners

In the vast expanse of the digital universe, where every click, comment, and review holds weight, the reputation of a business can make or break its success. This truth holds particularly significant for small businesses, where every interaction with customers is a vital opportunity to build trust and credibility in the local marketplace. In this… Continue reading The Importance of Online Presence Management for Brands, Local Channel Partners