Choosing Ideal Partner, Disciplined Approach Key to Successful Channel Content Marketing Program

Content marketing is a critical part of a cohesive marketing ecosystem. From thought leadership to search engine optimization, creating content that resonates with a brand’s target audience helps answer important questions about a product or service and also supports establishing trust between consumers and a brand. For channel marketers, there a number of areas to… Continue reading Choosing Ideal Partner, Disciplined Approach Key to Successful Channel Content Marketing Program

Integrated Approach to Sales Funnel Helps Dealers and Distributors Deliver Desired Outcomes

As more brands look to enhance their channel marketing programs with “last mile” digital marketing solutions for their dealers or distributors, a key to successfully delivering desired outcomes is having a holistic and integrated offering that addresses all phases of the path to purchase within the sales funnel.

Choosing the Right Digital Partner is Critical to Local Search Advertising Success

When researching partners to manage your brand’s local search advertising efforts, focus on trust. That trust should be derived from knowing that what they’re doing for your local dealers is actually driving desired outcomes. This article answers three questions you should ask to help ensure you’re working with the right local search advertising partner.

Cohesive Digital Marketing Strategy Delivers Outcomes for Brands, Channel Partners

When implementing a digital marketing strategy and corresponding program for channel partners, brands should ensure the offering addresses the different stages of the path to purchase, is supported and managed by a team of specialists, and provides reporting to measure program effectiveness and results.