When it comes to consumers’ path to purchase, there are two constants. One, no journey is the same and, two, there are multiple channels and touchpoints along the way. One study indicates 70-80 percent of consumers research a company online before making a purchase at a brick-and-mortar location. Another says 77 percent of online… Continue reading Omnichannel Strategy Drives Channel Marketing Outcomes
Digital Fusion delivered 20.4 million impressions, published nearly 40,000 posts on Facebook, Twitter and Instagram, generated almost 7,500 new followers for their clients’ brands, and realized almost 628,000 total engagements, or the number of times an audience interacted with content produced by Digital Fusion on behalf of their clients.
For marketers, 2021 continued to provide a number of challenges. The global pandemic has now stretched to almost two years with new variants, once again, stretching some healthcare systems to the limit and sending positive cases in the wrong direction. The ripple effect of the pandemic has impacted inventories and supply chains for a wide… Continue reading The Year in Review and What to Look for in 2022
Content marketing is a critical part of a cohesive marketing ecosystem. From thought leadership to search engine optimization, creating content that resonates with a brand’s target audience helps answer important questions about a product or service and also supports establishing trust between consumers and a brand. For channel marketers, there a number of areas to… Continue reading Choosing Ideal Partner, Disciplined Approach Key to Successful Channel Content Marketing Program
As more brands look to enhance their channel marketing programs with “last mile” digital marketing solutions for their dealers or distributors, a key to successfully delivering desired outcomes is having a holistic and integrated offering that addresses all phases of the path to purchase within the sales funnel.
Investing in a social media program that uses original, not syndicated, content will help your dealers drive their business to new heights.
When researching partners to manage your brand’s local search advertising efforts, focus on trust. That trust should be derived from knowing that what they’re doing for your local dealers is actually driving desired outcomes. This article answers three questions you should ask to help ensure you’re working with the right local search advertising partner.
When implementing a digital marketing strategy and corresponding program for channel partners, brands should ensure the offering addresses the different stages of the path to purchase, is supported and managed by a team of specialists, and provides reporting to measure program effectiveness and results.
