Category: Customer Experience

Checklist: Five Ways to Leverage Feedback and Drive Channel Program Outcomes

In a recent Finances Online article, enhancing feedback capabilities were identified as a key improvement area for business-to-business companies. The article cited an Accenture study that captured five areas B2B companies should focus on when soliciting feedback.   For channel marketers, this type of feedback can provide insights into program effectiveness. Let’s take a look… Continue reading Checklist: Five Ways to Leverage Feedback and Drive Channel Program Outcomes

Checklist: Five Keys to Consider for Co-op Programs

When it comes to successful co-op marketing, being able to check the box on key program elements and objectives is imperative. Here’s a checklist of five things channel marketers should consider when looking to implement a new co-op program or improve an existing one. Item 1: ensure the co-op program helps both the brand and… Continue reading Checklist: Five Keys to Consider for Co-op Programs

Channel Fusion Asset Library: An Integrated Storage Solution for Channel Programs

The Channel Fusion Asset Library platform is used in conjunction with Ad Builder, serving as an integrated digital asset management solution.  When paired with Ad Builder, a brand’s channel partner is able to store customized marketing materials developed in the Ad Builder as well as other marketing assets.   By providing Ad Builder and Asset… Continue reading Channel Fusion Asset Library: An Integrated Storage Solution for Channel Programs

Channel Fusion Ad Builder: A One-stop Shop for Customizing Marketing Materials

The Channel Fusion Ad Builder is designed to facilitate an easy-to-use co-branding experience for brands and their channel partners. Typically, Ad Builder is used in conjunction with co-op programs to take full advantage of the platform’s features,  including pre-approval submission, print-on-demand, and reimbursement of co-op funds when paying for media insertions, campaigns or marketing material… Continue reading Channel Fusion Ad Builder: A One-stop Shop for Customizing Marketing Materials

Partner Support Enhanced, Optimized by Artificial Intelligence, Machine Learning

For 20 years, Channel Fusion has proudly delivered channel programs for Fortune 500 companies, serving as an extension of those brands in supporting their channel partners. Over that time, the company has leveraged the latest tools to ensure service levels are met or exceeded in terms of responsiveness, effectiveness and issue resolution.   Today, the… Continue reading Partner Support Enhanced, Optimized by Artificial Intelligence, Machine Learning

Outcomes Blueprint Aligns Channel Programs with a Company’s North Star

For channel marketers, ensuring a strategic roadmap or blueprint is in place for their program can provide an overarching north star for identifying and measuring desired outcomes. Channel Fusion has leveraged 20 years of channel program delivery, optimization and measurement to create the Outcomes Blueprint, a tool to help ensure every client’s program aligns with… Continue reading Outcomes Blueprint Aligns Channel Programs with a Company’s North Star

Channel Fusion, Stream Companies Announce Strategic Alliance to Deliver Industry-leading Integrated Channel Marketing and Advertising Solutions

Leading channel marketing solution provider and award-winning integrated full-service agency enter into strategic alliance to expand existing collaboration and deliver new unified solutions that fuel client growth and efficiency Channel Fusion, an industry-leading provider of comprehensive channel marketing technologies and services, and Stream Companies, a full-service, fully integrated, tech-enabled advertising agency, announced today that they… Continue reading Channel Fusion, Stream Companies Announce Strategic Alliance to Deliver Industry-leading Integrated Channel Marketing and Advertising Solutions

Leverage Channel Program to Combat Supply Chain Challenges

As the end of 2022 approaches, the supply chain issues that started in 2021 continue to disrupt manufacturing. For the past 18 months or so, brands that rely on channel partners to sell their products and services have been struggling to ensure those partners have the product at their brick-and-mortar locations to sell.   For… Continue reading Leverage Channel Program to Combat Supply Chain Challenges

Key Factors to Consider When Seeking Channel Program Partner

For brands with channel marketing programs, selecting the right partner to support their efforts is critically important. With the combination of technology and services needed to support today’s channel marketing initiatives, brands invest significant time and money to launch or move a program to a new provider. That’s why it’s critical to consider what a… Continue reading Key Factors to Consider When Seeking Channel Program Partner