Category: Customer Experience

Decoding Brand Priorities: Understanding Important vs. Expected Capabilities in Channel Programs

In a bid to gain valuable insights into the desired outcomes of brands concerning their channel programs, Channel Fusion recently embarked on a comprehensive research project. The study explored various dimensions of channel programs, shedding light on what’s important to brands and what they expect from their program providers. In the first of multiple articles,… Continue reading Decoding Brand Priorities: Understanding Important vs. Expected Capabilities in Channel Programs

Rewards Programs and Brand Activity: The Secret to Dealer Engagement

In the highly competitive automotive industry, brands strive to capture the attention and loyalty of their shared audience. In a recent examination of historical program data, Channel Fusion analyzed how three brands, each with varying levels of activity – high, moderate, and low – have been targeting the same customer base. The behaviors and outcomes… Continue reading Rewards Programs and Brand Activity: The Secret to Dealer Engagement

Three Capabilities to Consider When Selecting Channel Partner

Selecting the right partner to support channel marketing programs is crucial for brands. In today’s landscape, where technology and services play a vital role in channel marketing initiatives, brands invest significant time and resources in launching or transitioning their programs to a new provider. There are three capabilities brands should consider when evaluating potential partners:… Continue reading Three Capabilities to Consider When Selecting Channel Partner

Artificial Intelligence in Channel Marketing Still Needs the Human Touch

Artificial Intelligence (AI) has certainly become a game-changer for channel marketers. AI technology can analyze vast amounts of data and generate insights that would take marketers months to complete. While AI makes it much easier for channel marketers to develop content and make creative recommendations, for example, AI cannot replace human interaction and engagement completely,… Continue reading Artificial Intelligence in Channel Marketing Still Needs the Human Touch

Checklist: Five Ways to Leverage Feedback and Drive Channel Program Outcomes

In a recent Finances Online article, enhancing feedback capabilities were identified as a key improvement area for business-to-business companies. The article cited an Accenture study that captured five areas B2B companies should focus on when soliciting feedback.   For channel marketers, this type of feedback can provide insights into program effectiveness. Let’s take a look… Continue reading Checklist: Five Ways to Leverage Feedback and Drive Channel Program Outcomes

Checklist: Five Keys to Consider for Co-op Programs

When it comes to successful co-op marketing, being able to check the box on key program elements and objectives is imperative. Here’s a checklist of five things channel marketers should consider when looking to implement a new co-op program or improve an existing one. Item 1: ensure the co-op program helps both the brand and… Continue reading Checklist: Five Keys to Consider for Co-op Programs

Channel Fusion Asset Library: An Integrated Storage Solution for Channel Programs

The Channel Fusion Asset Library platform is used in conjunction with Ad Builder, serving as an integrated digital asset management solution.  When paired with Ad Builder, a brand’s channel partner is able to store customized marketing materials developed in the Ad Builder as well as other marketing assets.   By providing Ad Builder and Asset… Continue reading Channel Fusion Asset Library: An Integrated Storage Solution for Channel Programs

Channel Fusion Ad Builder: A One-stop Shop for Customizing Marketing Materials

The Channel Fusion Ad Builder is designed to facilitate an easy-to-use co-branding experience for brands and their channel partners. Typically, Ad Builder is used in conjunction with co-op programs to take full advantage of the platform’s features,  including pre-approval submission, print-on-demand, and reimbursement of co-op funds when paying for media insertions, campaigns or marketing material… Continue reading Channel Fusion Ad Builder: A One-stop Shop for Customizing Marketing Materials

Partner Support Enhanced, Optimized by Artificial Intelligence, Machine Learning

For 20 years, Channel Fusion has proudly delivered channel programs for Fortune 500 companies, serving as an extension of those brands in supporting their channel partners. Over that time, the company has leveraged the latest tools to ensure service levels are met or exceeded in terms of responsiveness, effectiveness and issue resolution.   Today, the… Continue reading Partner Support Enhanced, Optimized by Artificial Intelligence, Machine Learning