Category: Strategy

Outcomes Blueprint Aligns Channel Programs with a Company’s North Star

For channel marketers, ensuring a strategic roadmap or blueprint is in place for their program can provide an overarching north star for identifying and measuring desired outcomes. Channel Fusion has leveraged 20 years of channel program delivery, optimization and measurement to create the Outcomes Blueprint, a tool to help ensure every client’s program aligns with… Continue reading Outcomes Blueprint Aligns Channel Programs with a Company’s North Star

Channel Fusion, Stream Companies Announce Strategic Alliance to Deliver Industry-leading Integrated Channel Marketing and Advertising Solutions

Leading channel marketing solution provider and award-winning integrated full-service agency enter into strategic alliance to expand existing collaboration and deliver new unified solutions that fuel client growth and efficiency Channel Fusion, an industry-leading provider of comprehensive channel marketing technologies and services, and Stream Companies, a full-service, fully integrated, tech-enabled advertising agency, announced today that they… Continue reading Channel Fusion, Stream Companies Announce Strategic Alliance to Deliver Industry-leading Integrated Channel Marketing and Advertising Solutions

Leverage Channel Program to Combat Supply Chain Challenges

As the end of 2022 approaches, the supply chain issues that started in 2021 continue to disrupt manufacturing. For the past 18 months or so, brands that rely on channel partners to sell their products and services have been struggling to ensure those partners have the product at their brick-and-mortar locations to sell.   For… Continue reading Leverage Channel Program to Combat Supply Chain Challenges

Integrated Program Delivers 8x More Unit Sales for Brand

Consumer promotions are a great way for brands to drive sales of their products. One brand is taking promotions to another level with the help of Digital Fusion, the digital marketing agency within Channel Fusion. The next-level package developed by the Digital Fusion team integrated the brand’s national promotions with locally focused marketing elements designed… Continue reading Integrated Program Delivers 8x More Unit Sales for Brand

Formulaic Approach Drives SEO Outcomes

A successful science experiment produces valid results and is the outcome of following a methodical process.  For the Digital Fusion team at Channel Fusion, that type of rigor is applied to creating SEO-optimized blog content that delivers desired digital marketing outcomes for a brand’s channel partners. By utilizing a formulaic approach, harnessing up-to-date knowledge, credible… Continue reading Formulaic Approach Drives SEO Outcomes

Key Factors to Consider When Seeking Channel Program Partner

For brands with channel marketing programs, selecting the right partner to support their efforts is critically important. With the combination of technology and services needed to support today’s channel marketing initiatives, brands invest significant time and money to launch or move a program to a new provider. That’s why it’s critical to consider what a… Continue reading Key Factors to Consider When Seeking Channel Program Partner

Streamlined Enrollment Process Drives Co-op Program Efficiencies

For many co-op marketing programs, the enrollment process is a key element for ensuring dealer engagement and funds utilization. A clunky, cumbersome enrollment process can lead to dealer dissatisfaction up front and create an uphill battle for maximizing program outcomes throughout the year.   In 2021, Channel Fusion streamlined the co-op program enrollment process for… Continue reading Streamlined Enrollment Process Drives Co-op Program Efficiencies

Enhanced Service Level Drives Increased Co-op Program Engagement

Improving or increasing co-op or market development fund program adoption and utilization can be a challenge for some brands and an obstacle to delivering desired channel program outcomes. To address this challenge, Channel Fusion has developed an enhanced support program that provides an additional level of channel partner assistance. By deploying trusted co-op program advisors… Continue reading Enhanced Service Level Drives Increased Co-op Program Engagement

Channel Marketers, Don’t Forget the Multiple Levels of Customer Experience

Gartner defines customer experience as the “customer’s perceptions and related feelings caused by the one-off and cumulative effect of interactions with a supplier’s employees, systems, channels or products.” To that end, when we think of customer experience we typically focus on the ultimate or end consumer. For brands that rely on channel partners to sell… Continue reading Channel Marketers, Don’t Forget the Multiple Levels of Customer Experience