Category: Strategy

Three Capabilities to Consider When Selecting Channel Partner

Selecting the right partner to support channel marketing programs is crucial for brands. In today’s landscape, where technology and services play a vital role in channel marketing initiatives, brands invest significant time and resources in launching or transitioning their programs to a new provider. There are three capabilities brands should consider when evaluating potential partners:… Continue reading Three Capabilities to Consider When Selecting Channel Partner

Defined Strategy and Roadmap Key to Delivering Channel Program Outcomes

In today’s competitive business world, it is no longer enough to simply have a product or service to sell. To stand out from the crowd and make a real impact in the market, it is essential to have a well-defined channel marketing strategy that outlines clear outcomes and a blueprint for success.   Channel Fusion… Continue reading Defined Strategy and Roadmap Key to Delivering Channel Program Outcomes

Artificial Intelligence in Channel Marketing Still Needs the Human Touch

Artificial Intelligence (AI) has certainly become a game-changer for channel marketers. AI technology can analyze vast amounts of data and generate insights that would take marketers months to complete. While AI makes it much easier for channel marketers to develop content and make creative recommendations, for example, AI cannot replace human interaction and engagement completely,… Continue reading Artificial Intelligence in Channel Marketing Still Needs the Human Touch

Checklist: Five Ways to Leverage Feedback and Drive Channel Program Outcomes

In a recent Finances Online article, enhancing feedback capabilities were identified as a key improvement area for business-to-business companies. The article cited an Accenture study that captured five areas B2B companies should focus on when soliciting feedback.   For channel marketers, this type of feedback can provide insights into program effectiveness. Let’s take a look… Continue reading Checklist: Five Ways to Leverage Feedback and Drive Channel Program Outcomes

Checklist: Five Keys to Consider for Co-op Programs

When it comes to successful co-op marketing, being able to check the box on key program elements and objectives is imperative. Here’s a checklist of five things channel marketers should consider when looking to implement a new co-op program or improve an existing one. Item 1: ensure the co-op program helps both the brand and… Continue reading Checklist: Five Keys to Consider for Co-op Programs

Channel Fusion Asset Library: An Integrated Storage Solution for Channel Programs

The Channel Fusion Asset Library platform is used in conjunction with Ad Builder, serving as an integrated digital asset management solution.  When paired with Ad Builder, a brand’s channel partner is able to store customized marketing materials developed in the Ad Builder as well as other marketing assets.   By providing Ad Builder and Asset… Continue reading Channel Fusion Asset Library: An Integrated Storage Solution for Channel Programs

Channel Fusion Ad Builder: A One-stop Shop for Customizing Marketing Materials

The Channel Fusion Ad Builder is designed to facilitate an easy-to-use co-branding experience for brands and their channel partners. Typically, Ad Builder is used in conjunction with co-op programs to take full advantage of the platform’s features,  including pre-approval submission, print-on-demand, and reimbursement of co-op funds when paying for media insertions, campaigns or marketing material… Continue reading Channel Fusion Ad Builder: A One-stop Shop for Customizing Marketing Materials

Five Questions: Keys to Success for Channel Partner Marketing Programs

In the first of an ongoing series, Channel Fusion is pleased to present Five Questions, a Q&A with one of our channel marketing thought leaders. In this issue, Kelly Magers, director of digital marketing and the leader of the Channel Fusion local marketing agency, Digital Fusion, answers five questions about the importance of aligning brand… Continue reading Five Questions: Keys to Success for Channel Partner Marketing Programs

Outcomes Blueprint Aligns Channel Programs with a Company’s North Star

For channel marketers, ensuring a strategic roadmap or blueprint is in place for their program can provide an overarching north star for identifying and measuring desired outcomes. Channel Fusion has leveraged 20 years of channel program delivery, optimization and measurement to create the Outcomes Blueprint, a tool to help ensure every client’s program aligns with… Continue reading Outcomes Blueprint Aligns Channel Programs with a Company’s North Star