Category: Strategy

Cybersecurity risks in Channel Marketing
A Guide to Prevent Cybersecurity Risks in Channel Marketing for Your Partner Ecosystems

In the interconnected world of channel marketing, the strength of your partner ecosystem is a critical determinant of success. However, with increasing digital integration, cybersecurity risks in channel marketing are at an all-time high. With the growing integration of AI and cloud technologies, cybersecurity has become a pressing concern for companies that rely on these… Continue reading A Guide to Prevent Cybersecurity Risks in Channel Marketing for Your Partner Ecosystems

Loyalty programs for channel partners 2025
How Loyalty Programs for Channel Partners are Expected to Change in 2025

Loyalty is no longer a buzzword—it’s a central pillar of channel marketing success. With the rising complexity of the partner ecosystem, businesses are finding that their old models of loyalty programs for channel partners no longer cut it.     As we step into 2025, we’re set to see a dramatic shift in how companies approach… Continue reading How Loyalty Programs for Channel Partners are Expected to Change in 2025

Gen Z Channel Partners
Is Your Channel Strategy Ready for Gen Z Channel Partners in 2025?

As Gen Z steps into leadership roles and reshapes the workforce, their values and expectations are redefining how businesses engage with channel partners. By 2025, this tech-savvy, socially conscious generation will be a key demographic driving the success of channel partnerships. Thus, for every channel business, Gen Z Channel Partners should be the focus in… Continue reading Is Your Channel Strategy Ready for Gen Z Channel Partners in 2025?

SaaS 3.0 in Channel Marketing
The Rise of SaaS 3.0 in Channel Marketing and Its Impact on Your Brand

The evolution of Software-as-a-Service (SaaS) has reshaped industries, and now SaaS 3.0 is ready to redefine channel marketing. Research shows that the global Software as a Service (SaaS) market, valued at $121.33 billion in 2020, is anticipated to surge to $702.19 billion by 2030. This growth reflects a robust compound annual growth rate (CAGR) of… Continue reading The Rise of SaaS 3.0 in Channel Marketing and Its Impact on Your Brand

Omnichannel Experience in Channel Marketing
What is Omnichannel Experience in Channel Marketing?

With business and technology dynamics shifting rapidly, delivering a seamless omnichannel experience in channel marketing is no longer a differentiator; it is an expectation. For the success of your channel marketing efforts, tapping into omnichannel strategies is essential. It helps ensure a competitive edge, foster partner satisfaction, and drive engagement. 2024 has been the year… Continue reading What is Omnichannel Experience in Channel Marketing?

Increase Dealer Sales with Rebates
$25 Changed Their Business: How We Helped One Dealer Increase Sales with Instant Rebates

A tire dealer approached us with a problem: sales had slowed when there weren’t brand promotions running. The dealer wanted to use their co-op marketing funds to increase sales during a slow month but wasn’t sure of the best way to do it. We worked with their brand for promotional campaigns, and the dealer reached… Continue reading $25 Changed Their Business: How We Helped One Dealer Increase Sales with Instant Rebates

The Power of Modular Solutions in Channel Marketing: A Game-Changer for Brands

As channel marketing programs continue to evolve and expand, brands often face the challenge of managing complex programs with multiple vendors and solutions. Many brands begin by managing these programs in-house, only to discover that scaling effectively becomes increasingly difficult as their channel efforts expand. This is where a modular approach to channel marketing technology… Continue reading The Power of Modular Solutions in Channel Marketing: A Game-Changer for Brands

Maximizing Channel Marketing Success: The Power of Strategic Planning and QBRs

For brands managing channel marketing programs, success relies on consistent alignment of strategy and performance metrics. This involves a systematic process of planning, monitoring and refining. A critical component is working with a partner who prioritizes the establishment of strategic objectives and key performance indicators (KPIs). These goals must be communicated clearly and reviewed regularly,… Continue reading Maximizing Channel Marketing Success: The Power of Strategic Planning and QBRs

The Importance of Services in Tech-Enabled Channel Marketing Solutions

In today’s channel marketing landscape, technology platforms play a pivotal role in enabling the success of brands and their channel partners. However, while these tech-enabled channel marketing solutions are essential, the role of services cannot be overstated. A tightly integrated services component within tech solutions is crucial for driving both effectiveness and efficiency in delivering… Continue reading The Importance of Services in Tech-Enabled Channel Marketing Solutions