Table of Contents In channel marketing, reaching customers through channel partners is more important than ever. But it’s not always easy. That’s where through-channel marketing (TCM) comes into play. TCM equipes partners with the right channel marketing automation tools, content, and data. With this, it helps them connect with customers more effectively at the local… Continue reading Through Channel Marketing 101: A Playbook for Brands
For channel businesses and their partners, effective advertising with high-impact ads is essential. You need impressive and brand-oriented ads for awareness, engagement, and sales. However, one of the biggest challenges while creating channel ads is maintaining brand consistency. As a result, channel businesses find it difficult to maintain brand coherence across a distributed partner network.… Continue reading Best Practices for Designing High-Impact Ads in Channel Marketing
In channel marketing, where speed and clarity define business success, effective communication between brands and their channel partners is critical. Traditional methods like email and phone calls often fall short in delivering immediate responses. This is where SMS marketing software comes as a powerful tool for engagement, providing instant, direct, and high-impact channel partner… Continue reading How SMS Marketing Software Can Enhance Channel Partner Engagement
Table of Contents Understanding the Value of Co-op Fund Management Co-op marketing funds are a key investment in channel marketing. These funds help channel partners run local marketing campaigns, boosting brand visibility and sales. When managed well, they create a win-win scenario by providing partners with financial support. At the same time, businesses can… Continue reading The Ultimate Guide to Co-op Fund Management: Allocation & ROI Optimization
National promotions and campaigns play a pivotal role in a channel business’s marketing strategy. The campaigns create broad awareness and reinforce brand messaging on a large scale. Through Channel Marketing (TCM) helps ensure the success of these campaigns by aligning national messaging with local execution. A strong national campaign can create buzz, but without… Continue reading How to Make National Promotions Work Locally with Through Channel Marketing
The time we spend on screens each day is a clear reminder of how much content we consume through our devices. With more users and devices online than ever, creating content has become a critical part of any marketing strategy; especially content repurposing. As brands strive to stand out and deliver value to their audiences,… Continue reading Content Atomization: Creating More Impact with Less Work
In 2025, the channel marketing space seems to be changing faster than ever. All the transitions in the industry are driven by advances in technology, shifting partner dynamics, and a stronger focus on personalization. While these channel marketing trends offer brands new ways to grow, they also bring challenges that require new channel marketing strategies… Continue reading The State of Channel Marketing 2025 – An Overview of Channel Marketing Trends
In the interconnected world of channel marketing, the strength of your partner ecosystem is a critical determinant of success. However, with increasing digital integration, cybersecurity risks in channel marketing are at an all-time high. With the growing integration of AI and cloud technologies, cybersecurity has become a pressing concern for companies that rely on these… Continue reading A Guide to Prevent Cybersecurity Risks in Channel Marketing for Your Partner Ecosystems
Loyalty is no longer a buzzword—it’s a central pillar of channel marketing success. With the rising complexity of the partner ecosystem, businesses are finding that their old models of loyalty programs for channel partners no longer cut it. As we step into 2025, we’re set to see a dramatic shift in how companies approach… Continue reading How Loyalty Programs for Channel Partners are Expected to Change in 2025
