As the end of 2022 approaches, the supply chain issues that started in 2021 continue to disrupt manufacturing. For the past 18 months or so, brands that rely on channel partners to sell their products and services have been struggling to ensure those partners have the product at their brick-and-mortar locations to sell. For… Continue reading Leverage Channel Program to Combat Supply Chain Challenges
A successful science experiment produces valid results and is the outcome of following a methodical process. For the Digital Fusion team at Channel Fusion, that type of rigor is applied to creating SEO-optimized blog content that delivers desired digital marketing outcomes for a brand’s channel partners. By utilizing a formulaic approach, harnessing up-to-date knowledge, credible… Continue reading Formulaic Approach Drives SEO Outcomes
For brands with channel marketing programs, selecting the right partner to support their efforts is critically important. With the combination of technology and services needed to support today’s channel marketing initiatives, brands invest significant time and money to launch or move a program to a new provider. That’s why it’s critical to consider what a… Continue reading Key Factors to Consider When Seeking Channel Program Partner
Gartner defines customer experience as the “customer’s perceptions and related feelings caused by the one-off and cumulative effect of interactions with a supplier’s employees, systems, channels or products.” To that end, when we think of customer experience we typically focus on the ultimate or end consumer. For brands that rely on channel partners to sell… Continue reading Channel Marketers, Don’t Forget the Multiple Levels of Customer Experience
Customer support. Customer service. Customer experience. Customer satisfaction. Each is a bit different, but they all focus on delivering value to the customer. While only one of them includes the word “service,” providing exceptional service to the customer is at the heart of all of them. For channel marketers, there are several dimensions of… Continue reading Addressing Multiple Dimensions of Service Key to Channel Program Success
There isn’t a builder, contractor, dealer or retailer on earth who wouldn’t tell you their best advertising is by word-of-mouth. It’s true that your best referrals come from happy customers, but word-of-mouth has evolved over the last 10 years. There’s an advertising channel that comes with a metaphorical megaphone customers carry around, shouting a company’s… Continue reading Syndicated Social Content is Almost Dead. Channel Partners Want Something Better!
Whether you work for an agency or in a corporate marketing department, developing annual strategic marketing plans has become a rite of passage. Long gone are the days of marketing by the seat of your pants. The advent of digital channels that provide real-time data for program measurement and the demand (rightfully so!) for return… Continue reading Strategic Planning: An Iterative Approach to Channel Program Execution
Why using Promotional Offers in Paid Search Drove Better Results for Tire Dealers The life of a tire dealer is chaotic at best. If they’re lucky there’s a steady flow of traffic coming into the shop on any given day, and they’re spending time answering questions, providing quotes, scheduling the services needed to get customers… Continue reading Digital Data for Channel Marketing Programs
It’s the midpoint of 2022 and this is a good time for channel marketers to evaluate whether their programs are delivering desired outcomes for their brands and, in doing so, supporting their channel partner ecosystem of resellers, retailers, dealers and distributors. A recent Gartner survey of chief marketing officers indicates marketing budgets are on the… Continue reading It’s a Perfect Time for a Channel Program Health Check
