Category: Local Marketing

High-Impact Ads in Channel Marketing
Best Practices for Designing High-Impact Ads in Channel Marketing

For channel businesses and their partners, effective advertising with high-impact ads is essential. You need impressive and brand-oriented ads for awareness, engagement, and sales. However, one of the biggest challenges while creating channel ads is maintaining brand consistency. As a result, channel businesses find it difficult to maintain brand coherence across a distributed partner network.… Continue reading Best Practices for Designing High-Impact Ads in Channel Marketing

SMS Marketing Software - Channel Fusion
How SMS Marketing Software Can Enhance Channel Partner Engagement

In channel marketing, where speed and clarity define business success, effective communication between brands and their channel partners is critical.     Traditional methods like email and phone calls often fall short in delivering immediate responses. This is where SMS marketing software comes as a powerful tool for engagement, providing instant, direct, and high-impact channel partner… Continue reading How SMS Marketing Software Can Enhance Channel Partner Engagement

Through Channel Marketing
How to Make National Promotions Work Locally with Through Channel Marketing

National promotions and campaigns play a pivotal role in a channel business’s marketing strategy. The campaigns create broad awareness and reinforce brand messaging on a large scale. Through Channel Marketing (TCM) helps ensure the success of these campaigns by aligning national messaging with local execution.     A strong national campaign can create buzz, but without… Continue reading How to Make National Promotions Work Locally with Through Channel Marketing

Content Atomization
Content Atomization: Creating More Impact with Less Work

The time we spend on screens each day is a clear reminder of how much content we consume through our devices. With more users and devices online than ever, creating content has become a critical part of any marketing strategy; especially content repurposing. As brands strive to stand out and deliver value to their audiences,… Continue reading Content Atomization: Creating More Impact with Less Work

Three SEO Tips You Can Use Today and SEO Basics in 2024

You may have heard: Google changed its algorithm, again. If you’ve been in the search engine optimization (or SEO) business long enough you know that it happens all the time, it’s just a part of the system. But what did Google change this time? And what can you do to optimize your website? From increased… Continue reading Three SEO Tips You Can Use Today and SEO Basics in 2024

Four Keys to Successful DIY Digital Marketing Platforms

In today’s rapidly evolving digital landscape, businesses are increasingly turning to do-it-yourself (DIY) digital marketing platforms to manage their marketing efforts in-house. These platforms offer a cost-effective and flexible solution for companies of all sizes, empowering them to execute digital campaigns, track performance, and optimize strategies without the need for extensive external support. However, the… Continue reading Four Keys to Successful DIY Digital Marketing Platforms

Opinions Count: Three Proven Ways to Increase Online Reviews

Seventy-five percent of consumers regularly check online reviews before purchases, according to Search Engine Optimization (SEO) experts at BrightLocal. Customers check online reviews for everything from groceries to gardening services—dental work to diamond rings—and car parts to commercial buildings. And they’re checking your competitor’s reviews.   These positive affirmations, glowing endorsements, online reviews, or as… Continue reading Opinions Count: Three Proven Ways to Increase Online Reviews

ROI Best Practices for Channel Partners

For brands that rely on channel partners to sell and service their products, ensuring a high return on investment (ROI) is paramount. Channel partners play a crucial role in driving sales and extending market reach, but without a strategic focus on ROI, efforts can fall short. Let’s delve into the best practices for maximizing ROI… Continue reading ROI Best Practices for Channel Partners

Everyone is On Their Phone: 5 Reasons You Need to Improve Your Social Presence

We’ve got a question: can you put your phone away and not use it for an entire day? That means no driving directions, no checking the time, no “shoot me a quick text.” Nothing. Unless you’re on a wild adventure with no wireless service, chances are you can’t. And if you still insist you can,… Continue reading Everyone is On Their Phone: 5 Reasons You Need to Improve Your Social Presence