Picture this: you’ve built a strong network of channel partners for your brand, all ready to represent and sell your products. But what truly drives them to prioritize your brand over your competitors? What keeps them motivated to work with you and stay loyal to your brand? That’s where channel partner incentives come into play.… Continue reading Understanding the Basics of Channel Partner Incentives
In channel marketing, Co-op Marketing is a game changer. And knowing how to maximize co-op marketing ROI is a hack to success. Co-op Marketing serves as an alliance between enterprises and their channel partners. It’s a collaborative strategy where manufacturers set funds aside to pay for a portion (or even all) of a channel… Continue reading How to Maximize Co-op Marketing ROI and Drive Success
In the ever-evolving landscape of marketing, brands that rely on channel partners to sell their products have long utilized co-op marketing programs to drive engagement, ensure compliance, and ultimately boost sales. However, as with any marketing initiative, co-op programs have undergone significant transformations in recent years. In the era of data analytics and the imperative… Continue reading Evolving Co-op Marketing Programs: The Crucial Role of Technology and Collaboration
In the second article about Channel Fusion’s recent channel marketing research project, we take a look at the responses from channel partners related to co-op programs and channel marketing. As part of our comprehensive channel marketing research, our research partner, the University of Iowa Marketing Institute, spoke with dealers of various industries who all shared… Continue reading Unlocking Untapped Potential: Exploring Dealers’ Hesitations Towards Co-op Programs and Channel Marketing
When it comes to successful co-op marketing, being able to check the box on key program elements and objectives is imperative. Here’s a checklist of five things channel marketers should consider when looking to implement a new co-op program or improve an existing one. Item 1: ensure the co-op program helps both the brand and… Continue reading Checklist: Five Keys to Consider for Co-op Programs
The Channel Fusion Ad Builder is designed to facilitate an easy-to-use co-branding experience for brands and their channel partners. Typically, Ad Builder is used in conjunction with co-op programs to take full advantage of the platform’s features, including pre-approval submission, print-on-demand, and reimbursement of co-op funds when paying for media insertions, campaigns or marketing material… Continue reading Channel Fusion Ad Builder: A One-stop Shop for Customizing Marketing Materials
Consumer promotions are a great way for brands to drive sales of their products. One brand is taking promotions to another level with the help of Digital Fusion, the digital marketing agency within Channel Fusion. The next-level package developed by the Digital Fusion team integrated the brand’s national promotions with locally focused marketing elements designed… Continue reading Integrated Program Delivers 8x More Unit Sales for Brand
For many co-op marketing programs, the enrollment process is a key element for ensuring dealer engagement and funds utilization. A clunky, cumbersome enrollment process can lead to dealer dissatisfaction up front and create an uphill battle for maximizing program outcomes throughout the year. In 2021, Channel Fusion streamlined the co-op program enrollment process for… Continue reading Streamlined Enrollment Process Drives Co-op Program Efficiencies
Improving or increasing co-op or market development fund program adoption and utilization can be a challenge for some brands and an obstacle to delivering desired channel program outcomes. To address this challenge, Channel Fusion has developed an enhanced support program that provides an additional level of channel partner assistance. By deploying trusted co-op program advisors… Continue reading Enhanced Service Level Drives Increased Co-op Program Engagement
