It’s the midpoint of 2022 and this is a good time for channel marketers to evaluate whether their programs are delivering desired outcomes for their brands and, in doing so, supporting their channel partner ecosystem of resellers, retailers, dealers and distributors. A recent Gartner survey of chief marketing officers indicates marketing budgets are on the… Continue reading It’s a Perfect Time for a Channel Program Health Check
As manufacturers try to move beyond the COVID pandemic, there’s another persistent issue that continues to cause sleepless nights: the supply chain. While the utilization of artificial intelligence and machine learning over the past several years has led to data-driven supply chain analysis, planning and optimization efforts, manufacturers are still waiting to realize positive outcomes.… Continue reading Leveraging Channel Marketing to Combat Supply Chain Challenges, Extend Conference Momentum
In its 2022 Digital Trends research report, Adobe noted significant changes in consumer behavior over the past two years. If there was ever a doubt that consumers are now operating with a digital-first mindset, the Adobe research certainly validates this premise. The Adobe research noted that 75 percent of a brand’s existing customers are increasingly… Continue reading Acknowledging Changes in Consumer Behavior Key to Channel Marketing Outcomes
Today’s most successful co-op programs are driven by sound strategy, a powerful brand and channel partnership, and desired outcomes that are clearly defined and measured. How are channel marketers accomplishing this renewed co-op success? They are utilizing a multi-faceted funding model, a segmented approach to channel partner engagement, leveraging data to provide meaningful insights and utilizing new technologies within their overall channel marketing ecosystem.
