If Co-op Funds Are Free Money, Why Aren’t Partners Using Them? Each year, brands allocate millions of dollars in co-op funds to help channel partners market their businesses. Yet, a significant portion of these funds remains unused. While some partners actively leverage these funds to fuel growth, others avoid them entirely. The reasons… Continue reading Co-op Funds Usage And The Psychology of Channel Partner Engagement
Artificial intelligence is all the rage today, redefining how channel businesses and their partners operate. But expectations around AI in channel marketing aren’t uniform. Each generation approaches AI with different needs, preferences, and levels of trust. Understanding these differences can help channel businesses implement marketing strategies that cater to diverse partner expectations. Ever since AI… Continue reading How Gen X, Millennials, and Gen Z Approach AI in Channel Marketing
The time we spend on screens each day is a clear reminder of how much content we consume through our devices. With more users and devices online than ever, creating content has become a critical part of any marketing strategy; especially content repurposing. As brands strive to stand out and deliver value to their audiences,… Continue reading Content Atomization: Creating More Impact with Less Work
In 2025, the channel marketing space seems to be changing faster than ever. All the transitions in the industry are driven by advances in technology, shifting partner dynamics, and a stronger focus on personalization. While these channel marketing trends offer brands new ways to grow, they also bring challenges that require new channel marketing strategies… Continue reading The State of Channel Marketing 2025 – An Overview of Channel Marketing Trends
With technology taking over every aspect of businesses, agility and digital transformation in channel marketing are no longer optional. They are critical to the success and longevity of channel programs. According to West Monroe, 61% of business executives consider digital transformation a top priority within their organizations. Thus, organizations must adapt swiftly to market… Continue reading Future-Proof Your Business with Digital Transformation in Channel Marketing
Managing a channel marketing program has become a multifaceted challenge. As businesses expand their partner ecosystems and adopt new technologies, the complexities of maintaining consistency, driving engagement, and achieving measurable results grow exponentially. These common challenges in channel marketing require businesses to rethink their channel marketing strategy, streamline processes, and leverage innovative tools to stay… Continue reading Overcoming Common Challenges in Channel Marketing in 2025
In the interconnected world of channel marketing, the strength of your partner ecosystem is a critical determinant of success. However, with increasing digital integration, cybersecurity risks in channel marketing are at an all-time high. With the growing integration of AI and cloud technologies, cybersecurity has become a pressing concern for companies that rely on these… Continue reading A Guide to Prevent Cybersecurity Risks in Channel Marketing for Your Partner Ecosystems
Loyalty is no longer a buzzword—it’s a central pillar of channel marketing success. With the rising complexity of the partner ecosystem, businesses are finding that their old models of loyalty programs for channel partners no longer cut it. As we step into 2025, we’re set to see a dramatic shift in how companies approach… Continue reading How Loyalty Programs for Channel Partners are Expected to Change in 2025
In an increasingly interconnected business world, the traditional methods of reaching new markets are evolving. Companies are now leveraging channel partner ecosystems to extend their channel reach, amplify their offerings, and improve their competitive edge. Partner ecosystems bring together a network of diverse organizations that work collaboratively to deliver enhanced solutions. This blog explores how… Continue reading The Role of Channel Partner Ecosystems in Expanding Your Channel Reach
