Category: Channel Marketing

Self-service portals for channel partners
The Rise of Self-Service Portals for Channel Partners and Their Impact

Self-service portals are reshaping the dynamics of channel partnerships. Imagine a world where channel partners no longer wait for approvals or sift through endless email chains for resources—they access everything they need, from marketing materials to performance insights, with just a few clicks. This evolution of self-service portals for channel partners aligns with a growing… Continue reading The Rise of Self-Service Portals for Channel Partners and Their Impact

Gen Z Channel Partners
Is Your Channel Strategy Ready for Gen Z Channel Partners in 2025?

As Gen Z steps into leadership roles and reshapes the workforce, their values and expectations are redefining how businesses engage with channel partners. By 2025, this tech-savvy, socially conscious generation will be a key demographic driving the success of channel partnerships. Thus, for every channel business, Gen Z Channel Partners should be the focus in… Continue reading Is Your Channel Strategy Ready for Gen Z Channel Partners in 2025?

SaaS 3.0 in Channel Marketing
The Rise of SaaS 3.0 in Channel Marketing and Its Impact on Your Brand

The evolution of Software-as-a-Service (SaaS) has reshaped industries, and now SaaS 3.0 is ready to redefine channel marketing. Research shows that the global Software as a Service (SaaS) market, valued at $121.33 billion in 2020, is anticipated to surge to $702.19 billion by 2030. This growth reflects a robust compound annual growth rate (CAGR) of… Continue reading The Rise of SaaS 3.0 in Channel Marketing and Its Impact on Your Brand

Omnichannel Experience in Channel Marketing
What is Omnichannel Experience in Channel Marketing?

With business and technology dynamics shifting rapidly, delivering a seamless omnichannel experience in channel marketing is no longer a differentiator; it is an expectation. For the success of your channel marketing efforts, tapping into omnichannel strategies is essential. It helps ensure a competitive edge, foster partner satisfaction, and drive engagement. 2024 has been the year… Continue reading What is Omnichannel Experience in Channel Marketing?

AI and automation in channel marketing
5 Ways AI and Automation in Channel Marketing Will Drive Growth in 2025

As the New Year approaches, businesses everywhere are gearing up to plan for a more successful year ahead. For channel businesses, the year 2025 is set to be a transformative one. While there are many factors contributing to this transformation, we are here to share our thoughts on AI and automation in channel marketing. A… Continue reading 5 Ways AI and Automation in Channel Marketing Will Drive Growth in 2025

The Basics of Channel Partner Incentives
Understanding the Basics of Channel Partner Incentives

Picture this: you’ve built a strong network of channel partners for your brand, all ready to represent and sell your products. But what truly drives them to prioritize your brand over your competitors? What keeps them motivated to work with you and stay loyal to your brand? That’s where channel partner incentives come into play.… Continue reading Understanding the Basics of Channel Partner Incentives

Brand-Centric Channel Management Program Partner
Top 5 Reasons You Need a Brand-Centric Channel Management Program Partner

Channel partnerships can be highly profitable for businesses, but they often come with their share of challenges. While these programs drive growth, managing them effectively can be a complex and demanding process. According to studies, the average business generates around 18% of revenue from paid search. However, high-maturity partnership programs help the same business generate… Continue reading Top 5 Reasons You Need a Brand-Centric Channel Management Program Partner

Co-op Marketing ROI
How to Maximize Co-op Marketing ROI and Drive Success

In channel marketing, Co-op Marketing is a game changer. And knowing how to maximize co-op marketing ROI is a hack to success.    Co-op Marketing serves as an alliance between enterprises and their channel partners. It’s a collaborative strategy where manufacturers set funds aside to pay for a portion (or even all) of a channel… Continue reading How to Maximize Co-op Marketing ROI and Drive Success

Increase Dealer Sales with Rebates
$25 Changed Their Business: How We Helped One Dealer Increase Sales with Instant Rebates

A tire dealer approached us with a problem: sales had slowed when there weren’t brand promotions running. The dealer wanted to use their co-op marketing funds to increase sales during a slow month but wasn’t sure of the best way to do it. We worked with their brand for promotional campaigns, and the dealer reached… Continue reading $25 Changed Their Business: How We Helped One Dealer Increase Sales with Instant Rebates