The Year in Review and What to Look for in 2022

For marketers, 2021 continued to provide a number of challenges. The global pandemic has now stretched to almost two years with new variants, once again, stretching some healthcare systems to the limit and sending positive cases in the wrong direction. The ripple effect of the pandemic has impacted inventories and supply chains for a wide… Continue reading The Year in Review and What to Look for in 2022

The Intricacies of Managing Brand Moments of Truth in Channel Marketing

A customer service call. An incident that requires crisis communications. The launch of a new product. Responding to a social media post about a product or service issue. These are all moments of truth for a brand. The way a company’s representatives manage moments of truth greatly influences a brand’s perception in the marketplace and… Continue reading The Intricacies of Managing Brand Moments of Truth in Channel Marketing

Project Success: What to Look for When Launching or Expanding Channel Marketing Programs

You’ve made the decision to launch or expand your brand’s channel marketing program. In some respects, that’s the easy part. Now it’s time to start the process of developing and implementing your new program. One of the keys to a successful development and launch process is understanding your channel provider’s approach. To ensure a successful… Continue reading Project Success: What to Look for When Launching or Expanding Channel Marketing Programs

Choosing Ideal Partner, Disciplined Approach Key to Successful Channel Content Marketing Program

Content marketing is a critical part of a cohesive marketing ecosystem. From thought leadership to search engine optimization, creating content that resonates with a brand’s target audience helps answer important questions about a product or service and also supports establishing trust between consumers and a brand. For channel marketers, there a number of areas to… Continue reading Choosing Ideal Partner, Disciplined Approach Key to Successful Channel Content Marketing Program

Integrated Approach to Sales Funnel Helps Dealers and Distributors Deliver Desired Outcomes

As more brands look to enhance their channel marketing programs with “last mile” digital marketing solutions for their dealers or distributors, a key to successfully delivering desired outcomes is having a holistic and integrated offering that addresses all phases of the path to purchase within the sales funnel.

Enhancing Channel Marketing Program Outcomes with Artificial Intelligence and Machine Learning

It’s not just consumer technology that’s driving the advancement of Artificial Intelligence (AI) and Machine Learning (ML). Brands are also employing several use cases of AI and ML to automate and optimize their marketing channel programs, enhancing the desired outcomes for brands and channel partners alike.