Category: Strategy

Omnichannel Experience in Channel Marketing
What is Omnichannel Experience in Channel Marketing?

With business and technology dynamics shifting rapidly, delivering a seamless omnichannel experience in channel marketing is no longer a differentiator; it is an expectation. For the success of your channel marketing efforts, tapping into omnichannel strategies is essential. It helps ensure a competitive edge, foster partner satisfaction, and drive engagement. 2024 has been the year… Continue reading What is Omnichannel Experience in Channel Marketing?

Increase Dealer Sales with Rebates
$25 Changed Their Business: How We Helped One Dealer Increase Sales with Instant Rebates

A tire dealer approached us with a problem: sales had slowed when there weren’t brand promotions running. The dealer wanted to use their co-op marketing funds to increase sales during a slow month but wasn’t sure of the best way to do it. We worked with their brand for promotional campaigns, and the dealer reached… Continue reading $25 Changed Their Business: How We Helped One Dealer Increase Sales with Instant Rebates

The Power of Modular Solutions in Channel Marketing: A Game-Changer for Brands

As channel marketing programs continue to evolve and expand, brands often face the challenge of managing complex programs with multiple vendors and solutions. Many brands begin by managing these programs in-house, only to discover that scaling effectively becomes increasingly difficult as their channel efforts expand. This is where a modular approach to channel marketing technology… Continue reading The Power of Modular Solutions in Channel Marketing: A Game-Changer for Brands

Maximizing Channel Marketing Success: The Power of Strategic Planning and QBRs

For brands managing channel marketing programs, success relies on consistent alignment of strategy and performance metrics. This involves a systematic process of planning, monitoring and refining. A critical component is working with a partner who prioritizes the establishment of strategic objectives and key performance indicators (KPIs). These goals must be communicated clearly and reviewed regularly,… Continue reading Maximizing Channel Marketing Success: The Power of Strategic Planning and QBRs

The Importance of Services in Tech-Enabled Channel Marketing Solutions

In today’s channel marketing landscape, technology platforms play a pivotal role in enabling the success of brands and their channel partners. However, while these tech-enabled channel marketing solutions are essential, the role of services cannot be overstated. A tightly integrated services component within tech solutions is crucial for driving both effectiveness and efficiency in delivering… Continue reading The Importance of Services in Tech-Enabled Channel Marketing Solutions

Four Keys to Successful DIY Digital Marketing Platforms

In today’s rapidly evolving digital landscape, businesses are increasingly turning to do-it-yourself (DIY) digital marketing platforms to manage their marketing efforts in-house. These platforms offer a cost-effective and flexible solution for companies of all sizes, empowering them to execute digital campaigns, track performance, and optimize strategies without the need for extensive external support. However, the… Continue reading Four Keys to Successful DIY Digital Marketing Platforms

ROI Best Practices for Channel Partners

For brands that rely on channel partners to sell and service their products, ensuring a high return on investment (ROI) is paramount. Channel partners play a crucial role in driving sales and extending market reach, but without a strategic focus on ROI, efforts can fall short. Let’s delve into the best practices for maximizing ROI… Continue reading ROI Best Practices for Channel Partners

Mastering Channel Partner Management: Strategies for Success

In today’s competitive business landscape, effective channel partner management is crucial for driving growth and maximizing sales potential. This comprehensive guide explores the challenges faced in managing channel partners and provides actionable strategies for success. Channel partners play a vital role in expanding market reach and boosting sales for many businesses. However, managing these partnerships… Continue reading Mastering Channel Partner Management: Strategies for Success

Unveiling the Power of Data in Channel Marketing: Leveraging Insights for Strategic Partnerships

In the intricate web of channel marketing, the role of data transcends mere analytics—it becomes the linchpin for informed decision-making and strategic partnerships. For brands navigating the complex landscape of multi-channel distribution, understanding and harnessing key metrics is paramount for optimizing performance and nurturing symbiotic relationships with channel partners. In this exploration, we delve into… Continue reading Unveiling the Power of Data in Channel Marketing: Leveraging Insights for Strategic Partnerships