Elevating Channel Partners’ Marketing Performance: The Power of Advertising

This is the fifth in a series of articles based on Channel Fusion’s Channel Outcomes Research conducted in partnership with the University of Iowa Marketing Institute.   In the dynamic world of business partnerships, staying ahead of the curve is essential for success. Channel partners, who play a crucial role in a brand’s marketing ecosystem,… Continue reading Elevating Channel Partners’ Marketing Performance: The Power of Advertising

The ROI Dilemma: Why Decision Makers Hesitate to Embrace Channel Marketing

This is the fourth in a series of articles based on Channel Fusion’s Channel Outcomes Research conducted in partnership with the University of Iowa Marketing Institute.   In today’s rapidly evolving business landscape, brands are constantly seeking new ways to expand their reach and increase revenue. For manufacturers who utilize channel partners to sell their… Continue reading The ROI Dilemma: Why Decision Makers Hesitate to Embrace Channel Marketing

Unlocking Success: The Crucial Role of Partner Engagement in Channel Programs

This is the third in a series of articles based on Channel Fusion’s Channel Outcomes Research conducted in partnership with the University of Iowa Marketing Institute. In the intricate web of business operations, success often hinges on the strength of partnerships and collaborations. In the world of channel marketing programs, this holds especially true as… Continue reading Unlocking Success: The Crucial Role of Partner Engagement in Channel Programs

Rewards Programs and Brand Activity: The Secret to Dealer Engagement

In the highly competitive automotive industry, brands strive to capture the attention and loyalty of their shared audience. In a recent examination of historical program data, Channel Fusion analyzed how three brands, each with varying levels of activity – high, moderate, and low – have been targeting the same customer base. The behaviors and outcomes… Continue reading Rewards Programs and Brand Activity: The Secret to Dealer Engagement

Unleashing the Power of Rewards Programs: 6 Key Characteristics for Success

In today’s competitive marketplace, brands are constantly seeking effective strategies to engage, retain, and increase mindshare among their channel partners. One powerful tool that has proven its worth time and again is a well-designed rewards program.   By including incentives in their channel program, brands not only drive sales but also foster loyalty and brand… Continue reading Unleashing the Power of Rewards Programs: 6 Key Characteristics for Success

Defined Strategy and Roadmap Key to Delivering Channel Program Outcomes

In today’s competitive business world, it is no longer enough to simply have a product or service to sell. To stand out from the crowd and make a real impact in the market, it is essential to have a well-defined channel marketing strategy that outlines clear outcomes and a blueprint for success.   Channel Fusion… Continue reading Defined Strategy and Roadmap Key to Delivering Channel Program Outcomes

Checklist: Five Keys to Consider for Co-op Programs

When it comes to successful co-op marketing, being able to check the box on key program elements and objectives is imperative. Here’s a checklist of five things channel marketers should consider when looking to implement a new co-op program or improve an existing one. Item 1: ensure the co-op program helps both the brand and… Continue reading Checklist: Five Keys to Consider for Co-op Programs

Channel Fusion Asset Library: An Integrated Storage Solution for Channel Programs

The Channel Fusion Asset Library platform is used in conjunction with Ad Builder, serving as an integrated digital asset management solution.  When paired with Ad Builder, a brand’s channel partner is able to store customized marketing materials developed in the Ad Builder as well as other marketing assets.   By providing Ad Builder and Asset… Continue reading Channel Fusion Asset Library: An Integrated Storage Solution for Channel Programs

Channel Fusion Ad Builder: A One-stop Shop for Customizing Marketing Materials

The Channel Fusion Ad Builder is designed to facilitate an easy-to-use co-branding experience for brands and their channel partners. Typically, Ad Builder is used in conjunction with co-op programs to take full advantage of the platform’s features,  including pre-approval submission, print-on-demand, and reimbursement of co-op funds when paying for media insertions, campaigns or marketing material… Continue reading Channel Fusion Ad Builder: A One-stop Shop for Customizing Marketing Materials