Category: Return on Investment

Evolving Co-op Marketing Programs: The Crucial Role of Technology and Collaboration

In the ever-evolving landscape of marketing, brands that rely on channel partners to sell their products have long utilized co-op marketing programs to drive engagement, ensure compliance, and ultimately boost sales. However, as with any marketing initiative, co-op programs have undergone significant transformations in recent years. In the era of data analytics and the imperative… Continue reading Evolving Co-op Marketing Programs: The Crucial Role of Technology and Collaboration

Maximizing Visibility: The Critical Role of Online Directory Management for Brands and Their Channel Partners

In the ever-expanding digital landscape, where consumers turn to the Internet for information on products and services, the online presence of local storefronts has become paramount. For brands and their channel partners, the challenge is not just about having an online presence but ensuring that these storefronts are easily discoverable when potential customers are actively… Continue reading Maximizing Visibility: The Critical Role of Online Directory Management for Brands and Their Channel Partners

Transforming Dealer and Distributor Websites into Conversion Machines

In today’s digital age, dealers and distributors who sell products and services on behalf of brands face a unique set of challenges. One of the most critical aspects of their success is having a website that serves as a powerful digital sales funnel. This is particularly true when they are investing in paid advertising to… Continue reading Transforming Dealer and Distributor Websites into Conversion Machines

Unleashing Success: Solving Channel Partners’ Biggest Challenge

This is the sixth in a series of articles based on Channel Fusion’s Channel Outcomes Research conducted in partnership with the University of Iowa Marketing Institute.   In the intricate web of channel partnerships, success hinges on several key factors, but none is more crucial than access to digital content and assets. In the recent… Continue reading Unleashing Success: Solving Channel Partners’ Biggest Challenge

Elevating Channel Partners’ Marketing Performance: The Power of Advertising

This is the fifth in a series of articles based on Channel Fusion’s Channel Outcomes Research conducted in partnership with the University of Iowa Marketing Institute.   In the dynamic world of business partnerships, staying ahead of the curve is essential for success. Channel partners, who play a crucial role in a brand’s marketing ecosystem,… Continue reading Elevating Channel Partners’ Marketing Performance: The Power of Advertising

The ROI Dilemma: Why Decision Makers Hesitate to Embrace Channel Marketing

This is the fourth in a series of articles based on Channel Fusion’s Channel Outcomes Research conducted in partnership with the University of Iowa Marketing Institute.   In today’s rapidly evolving business landscape, brands are constantly seeking new ways to expand their reach and increase revenue. For manufacturers who utilize channel partners to sell their… Continue reading The ROI Dilemma: Why Decision Makers Hesitate to Embrace Channel Marketing

Unlocking Success: The Crucial Role of Partner Engagement in Channel Programs

This is the third in a series of articles based on Channel Fusion’s Channel Outcomes Research conducted in partnership with the University of Iowa Marketing Institute. In the intricate web of business operations, success often hinges on the strength of partnerships and collaborations. In the world of channel marketing programs, this holds especially true as… Continue reading Unlocking Success: The Crucial Role of Partner Engagement in Channel Programs

Rewards Programs and Brand Activity: The Secret to Dealer Engagement

In the highly competitive automotive industry, brands strive to capture the attention and loyalty of their shared audience. In a recent examination of historical program data, Channel Fusion analyzed how three brands, each with varying levels of activity – high, moderate, and low – have been targeting the same customer base. The behaviors and outcomes… Continue reading Rewards Programs and Brand Activity: The Secret to Dealer Engagement

Unleashing the Power of Rewards Programs: 6 Key Characteristics for Success

In today’s competitive marketplace, brands are constantly seeking effective strategies to engage, retain, and increase mindshare among their channel partners. One powerful tool that has proven its worth time and again is a well-designed rewards program.   By including incentives in their channel program, brands not only drive sales but also foster loyalty and brand… Continue reading Unleashing the Power of Rewards Programs: 6 Key Characteristics for Success