Choosing the Right Digital Partner is Critical to Local Search Advertising Success

When researching partners to manage your brand’s local search advertising efforts, focus on trust. That trust should be derived from knowing that what they’re doing for your local dealers is actually driving desired outcomes. This article answers three questions you should ask to help ensure you’re working with the right local search advertising partner.

Cohesive Digital Marketing Strategy Delivers Outcomes for Brands, Channel Partners

When implementing a digital marketing strategy and corresponding program for channel partners, brands should ensure the offering addresses the different stages of the path to purchase, is supported and managed by a team of specialists, and provides reporting to measure program effectiveness and results.