Category: Customer Experience

Evolving Co-op Marketing Programs: The Crucial Role of Technology and Collaboration

In the ever-evolving landscape of marketing, brands that rely on channel partners to sell their products have long utilized co-op marketing programs to drive engagement, ensure compliance, and ultimately boost sales. However, as with any marketing initiative, co-op programs have undergone significant transformations in recent years. In the era of data analytics and the imperative… Continue reading Evolving Co-op Marketing Programs: The Crucial Role of Technology and Collaboration

Messaging Consistency: A Strategic Approach for Brands and Channel Partners

In the ever-evolving landscape of marketing, messaging consistency stands out as a linchpin for building a strong and recognizable brand. This principle becomes even more critical for brands that distribute their products and services through channel partners. The challenge lies in ensuring that a brand’s overarching messaging strategy seamlessly extends to the diverse communications tactics… Continue reading Messaging Consistency: A Strategic Approach for Brands and Channel Partners

Navigating the Social Media Landscape: Enhancing Brand Presence Through Proactive Engagement

Social media has become an integral part of our daily lives, influencing how we connect, share, and engage with the world around us. For business owners, especially those involved in a brand’s channel program, harnessing the power of social media is not just about managing the local storefront; it’s about actively participating in the broader… Continue reading Navigating the Social Media Landscape: Enhancing Brand Presence Through Proactive Engagement

Unleashing Success: Solving Channel Partners’ Biggest Challenge

This is the sixth in a series of articles based on Channel Fusion’s Channel Outcomes Research conducted in partnership with the University of Iowa Marketing Institute.   In the intricate web of channel partnerships, success hinges on several key factors, but none is more crucial than access to digital content and assets. In the recent… Continue reading Unleashing Success: Solving Channel Partners’ Biggest Challenge

Elevating Channel Partners’ Marketing Performance: The Power of Advertising

This is the fifth in a series of articles based on Channel Fusion’s Channel Outcomes Research conducted in partnership with the University of Iowa Marketing Institute.   In the dynamic world of business partnerships, staying ahead of the curve is essential for success. Channel partners, who play a crucial role in a brand’s marketing ecosystem,… Continue reading Elevating Channel Partners’ Marketing Performance: The Power of Advertising

Decoding Brand Priorities: Understanding Important vs. Expected Capabilities in Channel Programs

In a bid to gain valuable insights into the desired outcomes of brands concerning their channel programs, Channel Fusion recently embarked on a comprehensive research project. The study explored various dimensions of channel programs, shedding light on what’s important to brands and what they expect from their program providers. In the first of multiple articles,… Continue reading Decoding Brand Priorities: Understanding Important vs. Expected Capabilities in Channel Programs

Rewards Programs and Brand Activity: The Secret to Dealer Engagement

In the highly competitive automotive industry, brands strive to capture the attention and loyalty of their shared audience. In a recent examination of historical program data, Channel Fusion analyzed how three brands, each with varying levels of activity – high, moderate, and low – have been targeting the same customer base. The behaviors and outcomes… Continue reading Rewards Programs and Brand Activity: The Secret to Dealer Engagement

Three Capabilities to Consider When Selecting Channel Partner

Selecting the right partner to support channel marketing programs is crucial for brands. In today’s landscape, where technology and services play a vital role in channel marketing initiatives, brands invest significant time and resources in launching or transitioning their programs to a new provider. There are three capabilities brands should consider when evaluating potential partners:… Continue reading Three Capabilities to Consider When Selecting Channel Partner

Artificial Intelligence in Channel Marketing Still Needs the Human Touch

Artificial Intelligence (AI) has certainly become a game-changer for channel marketers. AI technology can analyze vast amounts of data and generate insights that would take marketers months to complete. While AI makes it much easier for channel marketers to develop content and make creative recommendations, for example, AI cannot replace human interaction and engagement completely,… Continue reading Artificial Intelligence in Channel Marketing Still Needs the Human Touch