Channel Marketing Archives

Optimizing Channel Marketing Programs for Success During Ever-Changing Pandemic

During the COVID-19 pandemic, Channel marketers are striving to support their partners by anticipating and introducing program optimizations that address evolving market conditions and enhance marketing strategies to drive desired outcomes. Here are three things channel marketers should consider doing now to stay focused as well as three strategies to future proof their programs and support partners going forward.

Keys to Strengthening Channel Marketing Program and Delivering Outcomes for Rest of 2021 and Beyond

With a little more than four months left in 2021, it’s a perfect time to tap the brakes, come up for air and identify some of the areas channel marketers should embrace and apply for the rest of the year and beyond.

Considerations for Delivering an Effective SPIFF Program

When it comes to SPIFFs, the question is not if you should use SPIFFs, it is how and when you should use them. SPIFFs are a common tactic and used across many industries. However, there are several things to consider when thinking about a SPIFF program.

Category: Channel Marketing

Optimizing Channel Marketing Programs for Success During Ever-Changing Pandemic

Keys to Strengthening Channel Marketing Program and Delivering Outcomes for Rest of 2021 and Beyond

Considerations for Delivering an Effective SPIFF Program

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Optimizing Channel Marketing Programs for Success During Ever-Changing Pandemic

Keys to Strengthening Channel Marketing Program and Delivering Outcomes for Rest of 2021 and Beyond

Considerations for Delivering an Effective SPIFF Program

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