The Intricacies of Managing Brand Moments of Truth in Channel Marketing
A customer service call. An incident that requires crisis communications. The launch of a new product. Responding to a social media post about a product or service issue. These are all moments of truth for a brand. The way a company’s representatives manage moments of truth greatly influences a brand’s perception in the marketplace and… Continue reading The Intricacies of Managing Brand Moments of Truth in Channel Marketing