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Insights

Insights from Channel Fusion is your clearinghouse for a wide spectrum of channel marketing ideas, viewpoints and industry updates. Check out our unique perspective on channel marketing, discover what sets us apart, and learn more about how we empower brands and channel partners to achieve their desired outcomes.

0-150: How We Grew Our LinkedIn Following in Only One Month and Unlocked Newsletters

Increase your business. Impress your friends. Grow … a following. You think you need to increase your following, possibly to post Newsletters, but why? And how?     Expanding the number of people following your LinkedIn account gives you a larger audience for all your fabulous content. This in turn generates more interest in your business… Continue reading 0-150: How We Grew Our LinkedIn Following in Only One Month and Unlocked Newsletters

Concierge Services Enhance Co-op Program Engagement and Utilization

In the ever-changing channel marketing landscape, maximizing engagement and utilization of co-op program funds is crucial for brands seeking to amplify their local market presence. One innovative approach to achieving this is through the introduction of concierge services, such as the Channel Fusion Co-op Concierge offering. This personalized customer service strategy provides channel partners with… Continue reading Concierge Services Enhance Co-op Program Engagement and Utilization

The Value of Measuring Channel Partner Sentiment for Brands and Providers

In the dynamic world of channel marketing, understanding and optimizing relationships with channel partners is pivotal for brands aiming to maximize their market reach and efficiency. These relationships, often complex and multifaceted, require continuous nurturing and fine-tuning to ensure mutual success. A powerful approach to achieving this is by measuring channel partner sentiment using advanced… Continue reading The Value of Measuring Channel Partner Sentiment for Brands and Providers

The True Cost of Negative Reviews and What to Do About Them

Your clients or customers get the scoop on how you handle business by looking online. Often, those customers believe reviews are honest encounters with your business, and how you handle a negative review can win you a sale or lose you a following—think of it as digital word-of-mouth advertising. And think of negative reviews as… Continue reading The True Cost of Negative Reviews and What to Do About Them

The Power of Comprehensive Channel Marketing Solutions: A Game-Changer for Brands

In the ever-evolving landscape of commerce, brands rely on a multitude of strategies and channels to ensure their products reach the hands of consumers. Channel marketing hinges on the collaboration between brands and their channel partners. Navigating the complexities of channel marketing can be daunting, especially when it comes to managing various aspects of the… Continue reading The Power of Comprehensive Channel Marketing Solutions: A Game-Changer for Brands

Three Directory Listings You Should Update Now and Why You Should Care

If this were back in the day, you’d slam your latest copy of the Yellow Pages on the kitchen table, flip it open to the “digital marketing companies” section, pick whoever looks best, and give us a call.   And life still works that way … sort of. These days, directing clients to your business… Continue reading Three Directory Listings You Should Update Now and Why You Should Care

Two Secrets to Killer Rebate Programs and the Data to Back it Up

For tire manufacturers and automotive aftermarket parts and services companies, consumer rebates have long been a staple strategy to drive sales and incentivize consumer purchases. Leveraging the power of rebates, these companies aim to attract consumers, increase brand loyalty, and ultimately boost revenue. Amidst the rebate landscape, Channel Fusion stands out as a leading provider,… Continue reading Two Secrets to Killer Rebate Programs and the Data to Back it Up

The Importance of Online Presence Management for Brands, Local Channel Partners

In the vast expanse of the digital universe, where every click, comment, and review holds weight, the reputation of a business can make or break its success. This truth holds particularly significant for small businesses, where every interaction with customers is a vital opportunity to build trust and credibility in the local marketplace. In this… Continue reading The Importance of Online Presence Management for Brands, Local Channel Partners

Navigating the Complexity of Local Marketing: Marketing Services Providers and Empowering Channel Partners

In the ever-evolving landscape of marketing, brands and their channel partners face a myriad of choices when it comes to managing local marketing programs. From traditional advertising to digital campaigns, the options are vast and varied. However, amidst this sea of possibilities, one critical factor stands out: the need for consistency, quality, and accessibility. For… Continue reading Navigating the Complexity of Local Marketing: Marketing Services Providers and Empowering Channel Partners