Insights from Channel Fusion is your clearinghouse for a wide spectrum of channel marketing ideas, viewpoints and industry updates. Check out our unique perspective on channel marketing, discover what sets us apart, and learn more about how we empower brands and channel partners to achieve their desired outcomes.
A customer service call. An incident that requires crisis communications. The launch of a new product. Responding to a social media post about a product or service issue. These are all moments of truth for a brand. The way a company’s representatives manage moments of truth greatly influences a brand’s perception in the marketplace and… Continue reading The Intricacies of Managing Brand Moments of Truth in Channel Marketing
Thanksgiving is a time to slow down, spend time with family and friends, reflect on everything we’re thankful for and acknowledge those who’ve helped drive our success.
When it comes to channel marketing, the most successful brands should always seek firms that serve as strategic partners, not vendors.
You’ve made the decision to launch or expand your brand’s channel marketing program. In some respects, that’s the easy part. Now it’s time to start the process of developing and implementing your new program. One of the keys to a successful development and launch process is understanding your channel provider’s approach. To ensure a successful… Continue reading Project Success: What to Look for When Launching or Expanding Channel Marketing Programs
Content marketing is a critical part of a cohesive marketing ecosystem. From thought leadership to search engine optimization, creating content that resonates with a brand’s target audience helps answer important questions about a product or service and also supports establishing trust between consumers and a brand. For channel marketers, there a number of areas to… Continue reading Choosing Ideal Partner, Disciplined Approach Key to Successful Channel Content Marketing Program
When considering brand perception and alignment, it’s important for channel marketers to establish an internal brand platform with team members, ensure consistency between internal and external messaging and support positioning of the brand with external stakeholders like dealers or distributors.
As more brands look to enhance their channel marketing programs with “last mile” digital marketing solutions for their dealers or distributors, a key to successfully delivering desired outcomes is having a holistic and integrated offering that addresses all phases of the path to purchase within the sales funnel.
It’s not just consumer technology that’s driving the advancement of Artificial Intelligence (AI) and Machine Learning (ML). Brands are also employing several use cases of AI and ML to automate and optimize their marketing channel programs, enhancing the desired outcomes for brands and channel partners alike.
Investing in a social media program that uses original, not syndicated, content will help your dealers drive their business to new heights.
