Insights from Channel Fusion is your clearinghouse for a wide spectrum of channel marketing ideas, viewpoints and industry updates. Check out our unique perspective on channel marketing, discover what sets us apart, and learn more about how we empower brands and channel partners to achieve their desired outcomes.
During the COVID-19 pandemic, Channel marketers are striving to support their partners by anticipating and introducing program optimizations that address evolving market conditions and enhance marketing strategies to drive desired outcomes. Here are three things channel marketers should consider doing now to stay focused as well as three strategies to future proof their programs and support partners going forward.
With a little more than four months left in 2021, it’s a perfect time to tap the brakes, come up for air and identify some of the areas channel marketers should embrace and apply for the rest of the year and beyond.
When it comes to SPIFFs, the question is not if you should use SPIFFs, it is how and when you should use them. SPIFFs are a common tactic and used across many industries. However, there are several things to consider when thinking about a SPIFF program.
