Insights from Channel Fusion is your clearinghouse for a wide spectrum of channel marketing ideas, viewpoints and industry updates. Check out our unique perspective on channel marketing, discover what sets us apart, and learn more about how we empower brands and channel partners to achieve their desired outcomes.
Table of Contents In channel marketing, reaching customers through channel partners is more important than ever. But it’s not always easy. That’s where through-channel marketing (TCM) comes into play. TCM equipes partners with the right channel marketing automation tools, content, and data. With this, it helps them connect with customers more effectively at the local… Continue reading Through Channel Marketing 101: A Playbook for Brands
For channel businesses and their partners, effective advertising with high-impact ads is essential. You need impressive and brand-oriented ads for awareness, engagement, and sales. However, one of the biggest challenges while creating channel ads is maintaining brand consistency. As a result, channel businesses find it difficult to maintain brand coherence across a distributed partner network.… Continue reading Best Practices for Designing High-Impact Ads in Channel Marketing
For many local tire dealers, co-op marketing can feel like a secondary concern. These dealers juggle inventory management, customer service, and daily operations, so finding time to run an effective marketing campaign using co-op funds becomes a challenge. However, without consistent promotion, dealers risk losing business to competitors who have a stronger digital presence. … Continue reading How a Global Tire Manufacturer Boosted Sales by 15.8% With Smarter Co-op Funds
In channel marketing, where speed and clarity define business success, effective communication between brands and their channel partners is critical. Traditional methods like email and phone calls often fall short in delivering immediate responses. This is where SMS marketing software comes as a powerful tool for engagement, providing instant, direct, and high-impact channel partner… Continue reading How SMS Marketing Software Can Enhance Channel Partner Engagement
Table of Contents Understanding the Value of Co-op Fund Management Co-op marketing funds are a key investment in channel marketing. These funds help channel partners run local marketing campaigns, boosting brand visibility and sales. When managed well, they create a win-win scenario by providing partners with financial support. At the same time, businesses can… Continue reading The Ultimate Guide to Co-op Fund Management: Allocation & ROI Optimization
National promotions and campaigns play a pivotal role in a channel business’s marketing strategy. The campaigns create broad awareness and reinforce brand messaging on a large scale. Through Channel Marketing (TCM) helps ensure the success of these campaigns by aligning national messaging with local execution. A strong national campaign can create buzz, but without… Continue reading How to Make National Promotions Work Locally with Through Channel Marketing
In a multi-channel marketing ecosystem, maintaining brand consistency across channels is one of the biggest challenges for organizations. When multiple channel partners market and sell a brand’s products or services, consistency can be a challenge. For channel businesses, there is always a risk of inconsistent messaging, misaligned visuals, and non-compliant promotions. These inconsistencies can dilute… Continue reading Streamlining Brand Consistency Across Channel Partners with One Simple Platform
Effective co-op fund utilization is crucial for maximizing the impact of marketing investments in channel partnerships. However, many businesses struggle with underutilization due to complex reimbursement processes, lack of awareness, and brand compliance issues. One of the most efficient ways to address these challenges is by integrating a branded merchandise store. It provides pre-approved… Continue reading Integrating A Merchandise Store for Better Co-op Fund Utilization by Channel Partners
If Co-op Funds Are Free Money, Why Aren’t Partners Using Them? Each year, brands allocate millions of dollars in co-op funds to help channel partners market their businesses. Yet, a significant portion of these funds remains unused. While some partners actively leverage these funds to fuel growth, others avoid them entirely. The reasons… Continue reading Co-op Funds Usage And The Psychology of Channel Partner Engagement
