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Insights

Insights from Channel Fusion is your clearinghouse for a wide spectrum of channel marketing ideas, viewpoints and industry updates. Check out our unique perspective on channel marketing, discover what sets us apart, and learn more about how we empower brands and channel partners to achieve their desired outcomes.

SMS Marketing Software - Channel Fusion
How SMS Marketing Software Can Enhance Channel Partner Engagement

In channel marketing, where speed and clarity define business success, effective communication between brands and their channel partners is critical.     Traditional methods like email and phone calls often fall short in delivering immediate responses. This is where SMS marketing software comes as a powerful tool for engagement, providing instant, direct, and high-impact channel partner… Continue reading How SMS Marketing Software Can Enhance Channel Partner Engagement

Co-Op Fund Management Guide
The Ultimate Guide to Co-op Fund Management: Allocation & ROI Optimization

Table of Contents Understanding the Value of Co-op Fund Management Co-op marketing funds are a key investment in channel marketing. These funds help channel partners run local marketing campaigns, boosting brand visibility and sales. When managed well, they create a win-win scenario by providing partners with financial support.     At the same time, businesses can… Continue reading The Ultimate Guide to Co-op Fund Management: Allocation & ROI Optimization

Through Channel Marketing
How to Make National Promotions Work Locally with Through Channel Marketing

National promotions and campaigns play a pivotal role in a channel business’s marketing strategy. The campaigns create broad awareness and reinforce brand messaging on a large scale. Through Channel Marketing (TCM) helps ensure the success of these campaigns by aligning national messaging with local execution.     A strong national campaign can create buzz, but without… Continue reading How to Make National Promotions Work Locally with Through Channel Marketing

Brand Consistency Across Channels
Streamlining Brand Consistency Across Channel Partners with One Simple Platform

In a multi-channel marketing ecosystem, maintaining brand consistency across channels is one of the biggest challenges for organizations. When multiple channel partners market and sell a brand’s products or services, consistency can be a challenge. For channel businesses, there is always a risk of inconsistent messaging, misaligned visuals, and non-compliant promotions. These inconsistencies can dilute… Continue reading Streamlining Brand Consistency Across Channel Partners with One Simple Platform

Co-op Fund Utilization
Integrating A Merchandise Store for Better Co-op Fund Utilization by Channel Partners

Effective co-op fund utilization is crucial for maximizing the impact of marketing investments in channel partnerships. However, many businesses struggle with underutilization due to complex reimbursement processes, lack of awareness, and brand compliance issues.    One of the most efficient ways to address these challenges is by integrating a branded merchandise store. It provides pre-approved… Continue reading Integrating A Merchandise Store for Better Co-op Fund Utilization by Channel Partners

Co-op funds usage
Co-op Funds Usage And The Psychology of Channel Partner Engagement

If Co-op Funds Are Free Money, Why Aren’t Partners Using Them?    Each year, brands allocate millions of dollars in co-op funds to help channel partners market their businesses. Yet, a significant portion of these funds remains unused. While some partners actively leverage these funds to fuel growth, others avoid them entirely.    The reasons… Continue reading Co-op Funds Usage And The Psychology of Channel Partner Engagement

AI in channel marketing
How Gen X, Millennials, and Gen Z Approach AI in Channel Marketing

Artificial intelligence is all the rage today, redefining how channel businesses and their partners operate. But expectations around AI in channel marketing aren’t uniform. Each generation approaches AI with different needs, preferences, and levels of trust. Understanding these differences can help channel businesses implement marketing strategies that cater to diverse partner expectations. Ever since AI… Continue reading How Gen X, Millennials, and Gen Z Approach AI in Channel Marketing

Content Atomization
Content Atomization: Creating More Impact with Less Work

The time we spend on screens each day is a clear reminder of how much content we consume through our devices. With more users and devices online than ever, creating content has become a critical part of any marketing strategy; especially content repurposing. As brands strive to stand out and deliver value to their audiences,… Continue reading Content Atomization: Creating More Impact with Less Work

Channel Marketing Trends 2025
The State of Channel Marketing 2025 – An Overview of Channel Marketing Trends

In 2025, the channel marketing space seems to be changing faster than ever. All the transitions in the industry are driven by advances in technology, shifting partner dynamics, and a stronger focus on personalization.  While these channel marketing trends offer brands new ways to grow, they also bring challenges that require new channel marketing strategies… Continue reading The State of Channel Marketing 2025 – An Overview of Channel Marketing Trends