Giving Thanks
Thanksgiving is a time to slow down, spend time with family and friends, reflect on everything we’re thankful for and acknowledge those who’ve helped drive our success.
Category: Return on Investment
Partnerships Provide Incremental Value When Delivering Channel Marketing Outcomes
When it comes to channel marketing, the most successful brands should always seek firms that serve as strategic partners, not vendors.
Project Success: What to Look for When Launching or Expanding Channel Marketing Programs
You’ve made the decision to launch or expand your brand’s channel marketing program. In some respects, that’s the easy part. Now it’s time to start the process of developing and implementing your new program. One of the keys to a successful development and launch process is understanding your channel provider’s approach. To ensure a successful… Continue reading Project Success: What to Look for When Launching or Expanding Channel Marketing Programs
Choosing Ideal Partner, Disciplined Approach Key to Successful Channel Content Marketing Program
Content marketing is a critical part of a cohesive marketing ecosystem. From thought leadership to search engine optimization, creating content that resonates with a brand’s target audience helps answer important questions about a product or service and also supports establishing trust between consumers and a brand. For channel marketers, there a number of areas to… Continue reading Choosing Ideal Partner, Disciplined Approach Key to Successful Channel Content Marketing Program
Establishing Brand Alignment and Consistency Critical to Channel Marketing Success
When considering brand perception and alignment, it’s important for channel marketers to establish an internal brand platform with team members, ensure consistency between internal and external messaging and support positioning of the brand with external stakeholders like dealers or distributors.
Enhancing Channel Marketing Program Outcomes with Artificial Intelligence and Machine Learning
It’s not just consumer technology that’s driving the advancement of Artificial Intelligence (AI) and Machine Learning (ML). Brands are also employing several use cases of AI and ML to automate and optimize their marketing channel programs, enhancing the desired outcomes for brands and channel partners alike.
Building a Social Media Strategy that Works for Dealers at the Local Level
Investing in a social media program that uses original, not syndicated, content will help your dealers drive their business to new heights.
Choosing the Right Digital Partner is Critical to Local Search Advertising Success
When researching partners to manage your brand’s local search advertising efforts, focus on trust. That trust should be derived from knowing that what they’re doing for your local dealers is actually driving desired outcomes. This article answers three questions you should ask to help ensure you’re working with the right local search advertising partner.
Measure Outcomes to Deliver Powerful Channel Marketing Results
Whether it’s a customer or a channel partner, understanding challenges, issues, constraints and priorities, for example, allow brands to define the outcomes to be measured.