Building a Social Media Strategy that Works for Dealers at the Local Level
Investing in a social media program that uses original, not syndicated, content will help your dealers drive their business to new heights.
Category: Customer Experience
Choosing the Right Digital Partner is Critical to Local Search Advertising Success
When researching partners to manage your brand’s local search advertising efforts, focus on trust. That trust should be derived from knowing that what they’re doing for your local dealers is actually driving desired outcomes. This article answers three questions you should ask to help ensure you’re working with the right local search advertising partner.
Measure Outcomes to Deliver Powerful Channel Marketing Results
Whether it’s a customer or a channel partner, understanding challenges, issues, constraints and priorities, for example, allow brands to define the outcomes to be measured.
Cohesive Digital Marketing Strategy Delivers Outcomes for Brands, Channel Partners
When implementing a digital marketing strategy and corresponding program for channel partners, brands should ensure the offering addresses the different stages of the path to purchase, is supported and managed by a team of specialists, and provides reporting to measure program effectiveness and results.
Three Keys to a Successful Channel Marketing Partnership
The most successful channel marketing programs have three things in common. They are:
1. Focused on defined objectives or outcomes
2. Delivered on flexible and scalable marketing technologies
3. Supported by a strategic partner that becomes an extension of their brand
Channel Marketing and Co-op – A Powerful Combination
Today’s most successful co-op programs are driven by sound strategy, a powerful brand and channel partnership, and desired outcomes that are clearly defined and measured. How are channel marketers accomplishing this renewed co-op success? They are utilizing a multi-faceted funding model, a segmented approach to channel partner engagement, leveraging data to provide meaningful insights and utilizing new technologies within their overall channel marketing ecosystem.
Optimizing Channel Marketing Programs for Success During Ever-Changing Pandemic
During the COVID-19 pandemic, Channel marketers are striving to support their partners by anticipating and introducing program optimizations that address evolving market conditions and enhance marketing strategies to drive desired outcomes. Here are three things channel marketers should consider doing now to stay focused as well as three strategies to future proof their programs and support partners going forward.
Keys to Strengthening Channel Marketing Program and Delivering Outcomes for Rest of 2021 and Beyond
With a little more than four months left in 2021, it’s a perfect time to tap the brakes, come up for air and identify some of the areas channel marketers should embrace and apply for the rest of the year and beyond.
Considerations for Delivering an Effective SPIFF Program
When it comes to SPIFFs, the question is not if you should use SPIFFs, it is how and when you should use them. SPIFFs are a common tactic and used across many industries. However, there are several things to consider when thinking about a SPIFF program.