Category: Customer Experience

Choosing Ideal Partner, Disciplined Approach Key to Successful Channel Content Marketing Program

Content marketing is a critical part of a cohesive marketing ecosystem. From thought leadership to search engine optimization, creating content that resonates with a brand’s target audience helps answer important questions about a product or service and also supports establishing trust between consumers and a brand. For channel marketers, there a number of areas to… Continue reading Choosing Ideal Partner, Disciplined Approach Key to Successful Channel Content Marketing Program

Enhancing Channel Marketing Program Outcomes with Artificial Intelligence and Machine Learning

It’s not just consumer technology that’s driving the advancement of Artificial Intelligence (AI) and Machine Learning (ML). Brands are also employing several use cases of AI and ML to automate and optimize their marketing channel programs, enhancing the desired outcomes for brands and channel partners alike.

Choosing the Right Digital Partner is Critical to Local Search Advertising Success

When researching partners to manage your brand’s local search advertising efforts, focus on trust. That trust should be derived from knowing that what they’re doing for your local dealers is actually driving desired outcomes. This article answers three questions you should ask to help ensure you’re working with the right local search advertising partner.

Cohesive Digital Marketing Strategy Delivers Outcomes for Brands, Channel Partners

When implementing a digital marketing strategy and corresponding program for channel partners, brands should ensure the offering addresses the different stages of the path to purchase, is supported and managed by a team of specialists, and provides reporting to measure program effectiveness and results.

Channel Marketing and Co-op – A Powerful Combination

Today’s most successful co-op programs are driven by sound strategy, a powerful brand and channel partnership, and desired outcomes that are clearly defined and measured. How are channel marketers accomplishing this renewed co-op success? They are utilizing a multi-faceted funding model, a segmented approach to channel partner engagement, leveraging data to provide meaningful insights and utilizing new technologies within their overall channel marketing ecosystem.