Consumer promotions are a great way for brands to drive sales of their products. One brand is taking promotions to another level with the help of Digital Fusion, the digital marketing agency within Channel Fusion. The next-level package developed by the Digital Fusion team integrated the brand’s national promotions with locally focused marketing elements designed… Continue reading Integrated Program Delivers 8x More Unit Sales for Brand
For many co-op marketing programs, the enrollment process is a key element for ensuring dealer engagement and funds utilization. A clunky, cumbersome enrollment process can lead to dealer dissatisfaction up front and create an uphill battle for maximizing program outcomes throughout the year. In 2021, Channel Fusion streamlined the co-op program enrollment process for… Continue reading Streamlined Enrollment Process Drives Co-op Program Efficiencies
Improving or increasing co-op or market development fund program adoption and utilization can be a challenge for some brands and an obstacle to delivering desired channel program outcomes. To address this challenge, Channel Fusion has developed an enhanced support program that provides an additional level of channel partner assistance. By deploying trusted co-op program advisors… Continue reading Enhanced Service Level Drives Increased Co-op Program Engagement
For those companies operating on a calendar year, it’s getting close to that time of year. The time of year when budgets are requested, defended, scrutinized and, ultimately, finalized before the new year begins. For channel marketers, the budgeting process can be multifaceted, depending on the complexity of their channel program. With everything from… Continue reading Compliance and Effectiveness Keys to Successful Co-op Funding Management
There isn’t a builder, contractor, dealer or retailer on earth who wouldn’t tell you their best advertising is by word-of-mouth. It’s true that your best referrals come from happy customers, but word-of-mouth has evolved over the last 10 years. There’s an advertising channel that comes with a metaphorical megaphone customers carry around, shouting a company’s… Continue reading Syndicated Social Content is Almost Dead. Channel Partners Want Something Better!
It’s the midpoint of 2022 and this is a good time for channel marketers to evaluate whether their programs are delivering desired outcomes for their brands and, in doing so, supporting their channel partner ecosystem of resellers, retailers, dealers and distributors. A recent Gartner survey of chief marketing officers indicates marketing budgets are on the… Continue reading It’s a Perfect Time for a Channel Program Health Check
As manufacturers try to move beyond the COVID pandemic, there’s another persistent issue that continues to cause sleepless nights: the supply chain. While the utilization of artificial intelligence and machine learning over the past several years has led to data-driven supply chain analysis, planning and optimization efforts, manufacturers are still waiting to realize positive outcomes.… Continue reading Leveraging Channel Marketing to Combat Supply Chain Challenges, Extend Conference Momentum
In its 2022 Digital Trends research report, Adobe noted significant changes in consumer behavior over the past two years. If there was ever a doubt that consumers are now operating with a digital-first mindset, the Adobe research certainly validates this premise. The Adobe research noted that 75 percent of a brand’s existing customers are increasingly… Continue reading Acknowledging Changes in Consumer Behavior Key to Channel Marketing Outcomes
Today’s most successful co-op programs are driven by sound strategy, a powerful brand and channel partnership, and desired outcomes that are clearly defined and measured. How are channel marketers accomplishing this renewed co-op success? They are utilizing a multi-faceted funding model, a segmented approach to channel partner engagement, leveraging data to provide meaningful insights and utilizing new technologies within their overall channel marketing ecosystem.
