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Insights

Insights from Channel Fusion is your clearinghouse for a wide spectrum of channel marketing ideas, viewpoints and industry updates. Check out our unique perspective on channel marketing, discover what sets us apart, and learn more about how we empower brands and channel partners to achieve their desired outcomes.

Channel Management Program Partner
Top 5 Reasons You Need a Brand-Centric Channel Management Program Partner

Channel partnerships can be highly profitable for businesses, but they often come with their share of challenges. While these programs drive growth, managing them effectively can be a complex and demanding process.     According to studies, the average business generates around 18% of revenue from paid search. However, high-maturity partnership programs help the same business… Continue reading Top 5 Reasons You Need a Brand-Centric Channel Management Program Partner

Co-op Marketing ROI
How to Maximize Co-op Marketing ROI and Drive Success

In channel marketing, Co-op Marketing is a game changer. And knowing how to maximize co-op marketing ROI is a hack to success.    Co-op Marketing serves as an alliance between enterprises and their channel partners. It’s a collaborative strategy where manufacturers set funds aside to pay for a portion (or even all) of a channel… Continue reading How to Maximize Co-op Marketing ROI and Drive Success

Increase Dealer Sales with Rebates
$25 Changed Their Business: How We Helped One Dealer Increase Sales with Instant Rebates

A tire dealer approached us with a problem: sales had slowed when there weren’t brand promotions running. The dealer wanted to use their co-op marketing funds to increase sales during a slow month but wasn’t sure of the best way to do it. We worked with their brand for promotional campaigns, and the dealer reached… Continue reading $25 Changed Their Business: How We Helped One Dealer Increase Sales with Instant Rebates

The Power of Modular Solutions in Channel Marketing: A Game-Changer for Brands

As channel marketing programs continue to evolve and expand, brands often face the challenge of managing complex programs with multiple vendors and solutions. Many brands begin by managing these programs in-house, only to discover that scaling effectively becomes increasingly difficult as their channel efforts expand. This is where a modular approach to channel marketing technology… Continue reading The Power of Modular Solutions in Channel Marketing: A Game-Changer for Brands

Maximizing Channel Marketing Success: The Power of Strategic Planning and QBRs

For brands managing channel marketing programs, success relies on consistent alignment of strategy and performance metrics. This involves a systematic process of planning, monitoring and refining. A critical component is working with a partner who prioritizes the establishment of strategic objectives and key performance indicators (KPIs). These goals must be communicated clearly and reviewed regularly,… Continue reading Maximizing Channel Marketing Success: The Power of Strategic Planning and QBRs

Three SEO Tips You Can Use Today and SEO Basics in 2024

You may have heard: Google changed its algorithm, again. If you’ve been in the search engine optimization (or SEO) business long enough you know that it happens all the time, it’s just a part of the system. But what did Google change this time? And what can you do to optimize your website? From increased… Continue reading Three SEO Tips You Can Use Today and SEO Basics in 2024

The Importance of Services in Tech-Enabled Channel Marketing Solutions

In today’s channel marketing landscape, technology platforms play a pivotal role in enabling the success of brands and their channel partners. However, while these tech-enabled channel marketing solutions are essential, the role of services cannot be overstated. A tightly integrated services component within tech solutions is crucial for driving both effectiveness and efficiency in delivering… Continue reading The Importance of Services in Tech-Enabled Channel Marketing Solutions

Four Keys to Successful DIY Digital Marketing Platforms

In today’s rapidly evolving digital landscape, businesses are increasingly turning to do-it-yourself (DIY) digital marketing platforms to manage their marketing efforts in-house. These platforms offer a cost-effective and flexible solution for companies of all sizes, empowering them to execute digital campaigns, track performance, and optimize strategies without the need for extensive external support. However, the… Continue reading Four Keys to Successful DIY Digital Marketing Platforms

Opinions Count: Three Proven Ways to Increase Online Reviews

Seventy-five percent of consumers regularly check online reviews before purchases, according to Search Engine Optimization (SEO) experts at BrightLocal. Customers check online reviews for everything from groceries to gardening services—dental work to diamond rings—and car parts to commercial buildings. And they’re checking your competitor’s reviews.   These positive affirmations, glowing endorsements, online reviews, or as… Continue reading Opinions Count: Three Proven Ways to Increase Online Reviews