Co-op Funds Usage And The Psychology of Channel Partner Engagement
If Co-op Funds Are Free Money, Why Aren’t Partners Using Them? Each year, brands allocate millions of dollars in co-op funds to help channel partners market their businesses. Yet, a significant portion of these funds remains unused. While some partners actively leverage these funds to fuel growth, others avoid them entirely. The reasons… Continue reading Co-op Funds Usage And The Psychology of Channel Partner Engagement