Category: Customer Experience

Streamlined Enrollment Process Drives Co-op Program Efficiencies

For many co-op marketing programs, the enrollment process is a key element for ensuring dealer engagement and funds utilization. A clunky, cumbersome enrollment process can lead to dealer dissatisfaction up front and create an uphill battle for maximizing program outcomes throughout the year.   In 2021, Channel Fusion streamlined the co-op program enrollment process for… Continue reading Streamlined Enrollment Process Drives Co-op Program Efficiencies

Enhanced Service Level Drives Increased Co-op Program Engagement

Improving or increasing co-op or market development fund program adoption and utilization can be a challenge for some brands and an obstacle to delivering desired channel program outcomes. To address this challenge, Channel Fusion has developed an enhanced support program that provides an additional level of channel partner assistance. By deploying trusted co-op program advisors… Continue reading Enhanced Service Level Drives Increased Co-op Program Engagement

Channel Marketers, Don’t Forget the Multiple Levels of Customer Experience

Gartner defines customer experience as the “customer’s perceptions and related feelings caused by the one-off and cumulative effect of interactions with a supplier’s employees, systems, channels or products.” To that end, when we think of customer experience we typically focus on the ultimate or end consumer. For brands that rely on channel partners to sell… Continue reading Channel Marketers, Don’t Forget the Multiple Levels of Customer Experience

Addressing Multiple Dimensions of Service Key to Channel Program Success

Customer support. Customer service. Customer experience. Customer satisfaction. Each is a bit different, but they all focus on delivering value to the customer. While only one of them includes the word “service,” providing exceptional service to the customer is at the heart of all of them.   For channel marketers, there are several dimensions of… Continue reading Addressing Multiple Dimensions of Service Key to Channel Program Success

Syndicated Social Content is Almost Dead. Channel Partners Want Something Better!

There isn’t a builder, contractor, dealer or retailer on earth who wouldn’t tell you their best advertising is by word-of-mouth. It’s true that your best referrals come from happy customers, but word-of-mouth has evolved over the last 10 years. There’s an advertising channel that comes with a metaphorical megaphone customers carry around, shouting a company’s… Continue reading Syndicated Social Content is Almost Dead. Channel Partners Want Something Better!

Strategic Planning: An Iterative Approach to Channel Program Execution

Whether you work for an agency or in a corporate marketing department, developing annual strategic marketing plans has become a rite of passage. Long gone are the days of marketing by the seat of your pants. The advent of digital channels that provide real-time data for program measurement and the demand (rightfully so!) for return… Continue reading Strategic Planning: An Iterative Approach to Channel Program Execution

Digital Data for Channel Marketing Programs

Why using Promotional Offers in Paid Search Drove Better Results for Tire Dealers The life of a tire dealer is chaotic at best.  If they’re lucky there’s a steady flow of traffic coming into the shop on any given day, and they’re spending time answering questions, providing quotes, scheduling the services needed to get customers… Continue reading Digital Data for Channel Marketing Programs

It’s a Perfect Time for a Channel Program Health Check

It’s the midpoint of 2022 and this is a good time for channel marketers to evaluate whether their programs are delivering desired outcomes for their brands and, in doing so, supporting their channel partner ecosystem of resellers, retailers, dealers and distributors. A recent Gartner survey of chief marketing officers indicates marketing budgets are on the… Continue reading It’s a Perfect Time for a Channel Program Health Check

Outcomes Blueprint Plays Key Role in Channel Program Success

For Channel Fusion, channel marketing is more than the tactical delivery of co-op/market development fund management programs, brand compliant ad building solutions, channel rewards, consumer rebates and local advertising solutions. It starts with the establishment of a solid strategy and roadmap to ensure our clients’ channel programs are achieving their desired outcomes. To ensure every… Continue reading Outcomes Blueprint Plays Key Role in Channel Program Success