Category: Artificial Intelligence

AI in channel marketing
How Gen X, Millennials, and Gen Z Approach AI in Channel Marketing

Artificial intelligence is all the rage today, redefining how channel businesses and their partners operate. But expectations around AI in channel marketing aren’t uniform. Each generation approaches AI with different needs, preferences, and levels of trust. Understanding these differences can help channel businesses implement marketing strategies that cater to diverse partner expectations. Ever since AI… Continue reading How Gen X, Millennials, and Gen Z Approach AI in Channel Marketing

Digital Transformation in Channel Marketing
Future-Proof Your Business with Digital Transformation in Channel Marketing

With technology taking over every aspect of businesses, agility and digital transformation in channel marketing are no longer optional. They are critical to the success and longevity of channel programs.  According to West Monroe, 61% of business executives consider digital transformation a top priority within their organizations.    Thus, organizations must adapt swiftly to market… Continue reading Future-Proof Your Business with Digital Transformation in Channel Marketing