Checklist: Five Keys to Consider for Co-op Programs
When it comes to successful co-op marketing, being able to check the box on key program elements and objectives is imperative. Here’s a checklist of five things channel marketers should consider when looking to implement a new co-op program or improve an existing one. Item 1: ensure the co-op program helps both the brand and… Continue reading Checklist: Five Keys to Consider for Co-op Programs