Helping building materials brands, construction equipment manufacturers, and service providers align their channel strategies with local execution. Channel Fusion empowers you with digital tools that streamline partner programs, improve contractor engagement, and deliver measurable ROI — all while ensuring strict brand compliance across every job site.
Client Example: A national building supplier used Channel Fusion to scale regional campaigns and saw a 13.7% increase in partner participation and stronger brand presence at the contractor level.
Multiple contractor types and service tiers
Regional variability in code, demand, and messaging
Lagging digital adoption among partners
Difficulty maintaining brand compliance across job sites
Disconnected tools and limited program visibility
Helping you unify your dealer networks, contractors, and distributors with technology that delivers visibility, compliance, and measurable results at the ground level.
Lumber, cement, roofing, insulation, and more — ensure local distributors and retailers consistently promote your products with branded marketing that meets your standards.
From heavy machinery to rental partners, unify your marketing with tools that simplify promotions, support dealer needs, and keep brand integrity intact.
Standardize programs across regions and service tiers, enabling contractors and service providers to easily access assets and execute approved campaigns.
Get your SKUs top-of-mind on the shelf and in the field. Drive local demand while reducing compliance risk with templated, brand-ready materials for your distributors.
Simplify the management and approval process for marketing development funds—helping your AI partners access funding faster and launch more campaigns that drive measurable results.
Deploy AI-powered campaigns at scale across your partner network with templates, localized content, and pre-approved creative—all without sacrificing brand integrity.
Ensure your AI messaging, visuals, and value propositions stay consistent across all markets with built-in brand governance and version-controlled assets.
Equip your AI ecosystem with always-on access to the latest marketing assets through an intuitive, filterable portal—eliminating manual requests and version confusion.
Higher Contractor & Dealer Engagement
Greater MDF/Co-op Fund Utilization
Stronger Local Market Execution
Visibility Into Campaign Activity
Improved Brand Consistency Across Job Sites
Google Ads and Facebook promotions tailored to key markets.
Designed to convert local traffic into actionable leads.
Streamlining fund access and claiming processes for dealers.
Dealers participating in the program reported a significant lift in revenue.
Co-op funds were used more efficiently and effectively.
The program’s success led to higher adoption rates across the dealer network.
Channel Fusion is trusted by AI leaders to manage complex partner ecosystems, automate co-branded asset delivery, and enforce brand compliance at scale.
