Powering Outcomes by Delivering Superior Solutions
From integrated ad building solutions to helping ensure brand compliance, engagement and activation, Channel Fusion has been helping our clients deliver channel marketing results for nearly 20 years. Our team of experienced channel marketers challenge the status quo and partner with our clients to develop strategies and corresponding end-to-end programs that are always measurable and deliver desired outcomes.
Integrated Portal Channel Marketing Solution
Our client’s channel partners found it challenging to deploy co-branded promotions, access and find information, and leverage all the marketing assets available to them to drive local demand.
By establishing a one-stop shop channel marketing portal and ecosystem, channel partners now can easily find and access everything they need, navigate without multiple passwords, and efficiently and effectively deploy all their co-branded promotions, making the client’s brand the preferred one to promote.
By simplifying, engaging, and empowering channel partners with a one-stop solution, our client has seen partner satisfaction increase by more than 50 percent and program adoption exceeds 90 percent.
Co-promotion Brand Compliance
Our client’s channel partners were developing creative executions that were not well designed or brand compliant.
Within our turnkey channel portal, the Channel Fusion Ad Builder and Asset Library allows a brand’s channel partners to easily find branded digital assets and efficiently deploy co-branded customized ads and develop go to market materials quickly and efficiently.
Our client achieved 90 percent A ratings in their trade partners co-branded promotions that highlight their unique value proposition, while being program compliant and building brand equity at the local level.
Learn more about how we can deliver desired outcomes for your brand.
Digital Marketing Optimization
Most of our client’s small- to medium-size channel partners were challenged with the complexity and cost to manage their overall digital marketing initiatives. When reviewing marketing media expenditures, digital marketing always ranked near the bottom of their media spending.
Our Digital Fusion team developed and automated a process for dealers and distributors to sign up through a wizard-based application to optimize their digital marketing efforts. Our team serves as a one stop solution for managing all aspects of a digital marketing program, from building co-branded campaign landing pages, to customizing websites, uploading social media content, reviewing results, and managing co-op funds deduction.
The Digital Fusion team has helped our client leverage digital marketing as a strategic media. As a result, digital media spending went from 0.01 to 24 percent of total co-op budget in 14 months and had a significant impact in driving local traffic and revenue.
Integrated Marketing Promotion Alignment
Our client was getting low trade partner participation in national, regional or market group promotions, missing out on spreading the word to customers for upcoming promotions. There was also a lack of visibility of activity planning at the local level.
Channel Fusion created a media calendar application that provides corporate visibility to channel partner planned activities and commitment to upcoming promotions. Funding was aligned with co-op accruals and national initiatives were made available to align with the local level during the planning process.
Corporate and field managers now have advanced warnings on who exactly they should contact to proactively stimulate stronger promotion participation and what media channels are being underutilized. The vision of synchronized media, messaging and frequency at the national and local level is now achieved through visibility to channel partner promotional planning calendars.
Learn more about how we can deliver desired outcomes for your brand.
Improved In-store Brand Conversion
For this particular client, many of their promotions were not carried through to the in-store customer experience and created gaps in driving stronger brand consideration and conversion, as well as not highlighting the brand’s value propositions to drive an increase in-store consideration through point-of-sale materials.
To improve the shopper marketing experience and increase the display of point-of-sale materials, Channel Fusion developed and deployed an integrated inventory system and online commerce application within the channel marketing portal, allowing trade partners to easily leverage their co-op funds to order marketing materials from multiple suppliers in a single location.
This client realized a significant positive change (more than 30 percent) in the use of co-op funds for branded marketing materials and a more even distribution of usage throughout the year as opposed to using funds at year’s end on non-marketing related items.
Advanced Analytics and Insights
When a client wasn’t leveraging a best-in-class channel marketing solution prior to partnering with Channel Fusion, they were typically focused on managing trade promotions from a cost perspective and at the transaction level, missing out on opportunities to promote integrated marketing, building brand equity, optimizing campaign ROI, forecasting, increasing partner engagement and satisfaction.
By integrating sales information, promotion quality indices and other data sources within executive dashboards, our clients are transforming their programs into strategic marketing initiatives and elevating how co-branding with channel partners plays a critical role in the marketing mix and mutual success.
Through our Insight Fusion Advanced Analytics, qualitative and quantitative data shows our clients the impact of their co-op marketing program on driving revenue at the local dealer or distributor level as compared to their overall marketing expenditures.
Learn more about how we can deliver desired outcomes for your brand.
Our Clients
Delivering outcomes for these global brands
