Our Passion. We design, launch and support local channel marketing solutions for industry leading global clients scross many sectors and verticals. Every day, we passionately serve a network of over 50,000 local distributor partners as an extension of our clients.

 

What We Do

             

 

Our platform, philosophy and services are designed to engage trade partners to participate in your marketing initiatives, empower them to leverage the equity of the brand(s), and simplify the deployment of best-in-class local co-funded promotions. To deliver on these objectives and provide our clients a competitive advantage, we are continuingly investing and improving against the four key channel marketing success pillars:

 

  • CHANNEL PROGRAM & FUNDS MANAGEMENT

    We understand that every client has unique needs and processes in managing their channel marketing efforts, we always adapt to them, not the other way around! Our goal, become an extension of your team and provide your channel partners with solutions and a single point of contact to leverage every opportunity to grow the brand(s).

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  • CHANNEL MARKETING SUPPORT SPECIALISTS

    We are in the business of serving you and your partners, which is why we only hire dedicated, smart and positively outrageous minded channel support concierge. For us, success is defined by helping your trade partners drive local brand demand and having them acknowledge that your brand(s) are the best and easiest to promote.

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  • LOCAL MARKETING DEMAND & BRANDING PLATFORM

    Leveraging our channel marketing core platform, we can onboard clients quickly and support any automated custom workflows to deliver solutions that meet exactly against our clients requirements. Our approach is that technology should be an enabler to drive efficiency and effectiveness and the solutions should be intuitive, engaging, and empowering distributors to easily deploy branded promotions

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  • LOCAL DIGITAL MARKETING SOLUTIONS

    Channel Fusion works with corporate clients to elevate digital marketing into a strategic media for channel promotions. Our wizard based single point solution helps small to medium distributors synchronize and leverage social media content syndication, integrated marketing promotion alignment, campaign optimization, SEO, funds reimbursement transparency, and websites.

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    Channel Program & Funds Management 

                 

     

    We understand that every client has unique needs and processes in managing their channel marketing efforts, we always adapt to them, not the other way around! Our goal, become an extension of your team and provide your channel partners with solutions and a single point of contact to leverage every opportunity to grow the brand(s).

     

     

    Co-op and MDF Management
    As experts in funds management, our application and team can support global initiatives for budget management, audit justifications, funds reimbursement, tracking and reporting.
    Portal Management & Tier 1 Support
    Our single sign-on portal solution can support the entire scope of channel marketing initiatives and can easily be integrated with external partners for a one stop branded solution.
    SPIFF Incentives Program Management
    Integrated within the platform, clients can add and distribute sales incentives for qualified products that are sold during a promotion
    Media Marketing Planning
    To promote integrated marketing, our channel support team can stimulate enrollment with trade partners by reviewing corporate, regional and local planned initiatives by month and media.
    Advanced Analytics & Insight
    Deeply rooted in our corporate DNA, we are driven by the pursuit of insight to drive efficiency and effectiveness. We offer the most extensive suite of reports (dashboards, forecasting, modeling, artificial intelligence, real-time tracking, ROI cost to serve, KPI and KOI, etc)
    B2B and B2C Rebate Management
    Customers expect real time gratification and you need fraud protection to manage risk, which is where we come in to efficiently manage your entire process with mobile access, direct deposit, checks or credit memos, external validation sources (serial numbers, USPS, Experian).
    Digital Marketing
    The importance of digital marketing is not in question, but for small to medium size businesses to manage those, the task can be overwhelming and complex. Our team and solution provides the perfect balance to the leverage this channel effectively and efficiently.
    Customer, Services, Product Registration
    Whether you want to support your channel partners with value add services or simply better control prospects enrollment, we can assist in registering customers for events, product registration, warranty extension, leads management, etc.
    Local Market Tracking
    We offer full audit capabilities and infraction management of brand promotions on the web, newspaper, and TV/Radio for product MAP, brand logos, competitive offers, and brand compliance.
    Loyalty Incentives & Share Of Account
    When capturing product sales data and working with distributors, our team and platform can be leverage to motivate incremental revenues by channel partners.
    Custom Solutions
    We thrive in solving challenges and developing custom software solutions to give our clients a competitive advantage.
    Marketing Collateral Fulfillment
    With a secured warehousing facility, we can assist in the inventory management and fulfillment of marketing collateral orders, rewards, incentives, brochures, POS.

     

    Channel Marketing Support Specialist

                 

     

    We are in the business of serving you and your partners, which is why we only hire dedicated, smart and positively outrageous minded channel support concierge. For us, success is defined by helping your trade partners drive local brand demand and having them acknowledge that your brand(s) are the best and easiest to promote.

     

    Local Marketing Coaching
    Every partner has unique challenges; we offer a service where transaction data & industry insights are leveraged to optimize branded communications and marketing funds (ROI).
    Pre-Approval Support
    We approach and encourage the pre-approval of partner marketing activities as a way to coach and promote best practices in local marketing, it always gets us in a better place versus reprimanding their work after the fact.
    Documentation Collection
    Channel partners inherently focus on selling your brand(s), we want to take the administrative pain away by gathering all the supporting documentation for claims reimbursement on their behalf.
    Dealer Engagement Surveys
    Getting quick feedback is critical; our team can segment partners, deploy and gather quick insight on program ideas, guideline changes, new creative executions, response to promotions, etc.
    Planning
    Working closely with your channel partners, we can significantly improve your integrated media exposure by promoting local advertising that aligns with corporate or regional activities across all media outlets.
    Application Support
    As your lead channel marketing agency, we coordinate all your initiatives and act as your one source solution to answer any inquiries or tier #1 support for corporate, field or distribution partners.
    Training
    Education on demand is the mantra and knowledge is at the core of establishing behavioral changes with trade partners: we offer 1:1 or group training via web conferences, Live Chat, phone, email, video, in-person or downloadable content.
    Program Guidelines & Brand Compliance
    Significant resources are in play, we are here to safeguard your brand(s) and budgets by enforcing the rules of engagement. Rooted in accounting functions, our concierge are well versed in navigation regulatory requirements while maintaining good partner relationships.
    Program Optimization
    Leveraging segment profiles and historical transactions, we can guide channel partners on using marketing activities with stronger ROI and corporate brand alignment.
    Pro-Active Communications
    Our full call center capabilities allow us to provide live support for both in-bound and outbound contacts and offer guidance on potential revenue opportunities.

     

    Local Marketing Demand & Branding Platform

                 

     

    Leveraging our channel marketing core platform, we can onboard clients quickly and support any automated custom workflows to deliver solutions that meet exactly against our clients requirements. Our approach is that technology should be an enabler to drive efficiency and effectiveness and the solutions should be intuitive, engaging, and empowering distributors to easily deploy branded promotions.

     

    Marketing Funds Management
    Leveraged by Fortune 500, our flexible tool is used to process billions of dollars in promotion campaigns for co-op advertising and Market Development Funds. It is designed to capture every key element mandated by clients’ accounting and finance department.
    Asset Management
    Designed with channel partners in mind, our tool allows users who want to build their own creative the option of selecting pre-approved branded assets. The tool comes with a full suite of admin screens to manage the uploading, metadata, and access.
    Marketing Collateral Ordering & Fulfillment
    To increase sales conversion with channel partners, we have integrated a full eCommerce application where partners can order, track their shipment, and pay using automatic co-op fund deduction, PayPal, or debit memos for all their marketing point of sale material.
    Ad Builder
    Wizard based tool that controls the branding elements and allows users to develop, archive, edit and share custom promotions that can be deployed in newspaper, TV, radio, email, web banners, direct mail, billboards, and brochures. Our dedicated channel support specialists are always there to support!
    Channel Marketing Portal
    Acting as the lead channel marketing agency, we can coordinate the integration of all partner solutions onto a single ecosystem with Tier #1 support and partner guidance on data exchange, security, and access rights.
    Global Deployment
    Experienced in supporting multi-lingual programs, the platform is designed to be easily localized in any language and be leveraged across the globe.
    Rebates Management
    We offer an integrated application that can process rebates from partners or consumers. The four tier validation process assures the highest level of fraud detection and can be set up to process payment via direct bank deposit, checks, or credits.
    Custom Automated Processes
    Staffed with a highly skilled IT development team that works with all key software platforms, we can integrate and develop custom workflows to drive efficiencies.
    Leads Management
    An application centrally supported by our channel support specialists, we can help qualify prospects, segment opportunities, and provide a live transfer to your trade partners.