Channel Fusion Blog

Archive by author: Pankaj MongaReturn

Pankaj is the President/CEO of Channel Fusion, a company he founded 14 years ago.  Pankaj has over 22 years experience in the trade promotion management industry and in his role consults C-level executives in industry leading companies on channel marketing initiatives and industry trends while guiding the creation of new pillars of services for our company’s future growth. Pankaj is an entrepreneur who is highly passionate about innovating and making a difference in the trade promotion industry and in the lives of our employees and our local community.

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2017 Channel Marketing Trends

2017 Channel Marketing Trends
I am proud to say that we serve some of the most experienced and talented channel marketing executives in the world. One thing is consistent in my conversations with them: What is coming down the pike? The best ones work diligently to anticipate future changes and steer their ship accordingly. Because I am often asked about trends, I’ve decided to share what I believe to be the top channel marketing trends for 2017.
Categories: co-op funds, channel fusion
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Using Advanced Analytics and Insights to Improve Your Channel Marketing Decisions

Using Advanced Analytics and Insights to Improve Your Channel Marketing Decisions
As individuals, we rely on basic analysis and reporting to make better decisions. Before we change our 401K allocation, we ask ourselves is this fund growing? Declining? At what rate? Before we purchase a new vehicle we expect basic information: What is the anticipate life of the vehicle? Gas efficiency? Consumer rating? Cost to maintain? Yet every year, manufacturers offer between $50 billion and $500 billion in co-op funds to their channel worldwide, without having basic information ...
Categories: co-op funds, channel fusion
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Helping Channel Partners Step Productively into Digital Marketing

Helping Channel Partners Step Productively into Digital Marketing
According to eMarketer, in 2017, total digital ad spending will surpass TV advertising for the first time ever. While there is no debate that consumers are searching for brands and services online, engaging with local business online, and making their decisions about what to purchase online, most local businesses are still not making the transition toward digital marketing. Without locally generated digital marketing efforts, your brand is not only losing out on sales at the local level, but y...
Categories: digital fusion
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Why is digital co-op fund utilization so misaligned with digital usage trends?

Why is digital co-op fund utilization so misaligned with digital usage trends?
Digital co-op fund utilization is misaligned with digital usage trends. What can brands do to assist their dealer networks succeed with digital?
Categories: channel fusion, digital fusion, co-op funds, fund utilization
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